Direct approach is used to measure the effect of the brand knowledge on consumer response to elements of the marketing mix.
同时也可以直接了解到消费者对于公司制定品牌的营销组合的影响程度。
The two latent dimensions of marketing unethical behaviors in altruism and social justice have a significant direct effect on brand renaissance difficulty;
结果发现，非利他主义营销行为和非社会公正营销行为直接影响品牌重生难度；
The two latent dimensions of marketing unethical behaviors in altruism and social justice have a significant direct effect on brand renaissance difficulty;
结果发现，非利他主义营销行为和非社会公正营销行为直接影响品牌重生难度；
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