This paper introduces expected value principle, expected utility principle and prospect theory in decision making under risk.
本文介绍了风险型决策中的期望值原则，期望效用原则和前景理论。
Prospect theory is a very successful descriptive model about decision making under risk during recent several decades, it challenges the expected utility theory to fight, and even can substitute it.
前景理论是近几十年来一个优秀的关于风险下决策的描述性模型，它的出现是对预期效用理论的一个挑战，甚至可以说是对预期效用理论的一个替代。
The prospect theory of behavioral economics argues that people would lead to the anchoring effects during the process of judgment and decision making under risk and uncertainty.
行为经济学中的前景理论认为，人们在不确定性状态下进行风险判断和决策时，容易产生锚定效应。
Giving the error analyses method and decision result regulating method that been used into multiple objectives decision making under risk.
探讨了多目标风险型决策方法误差分析及决策结果值调整的方法。
In this study, we investigated risk decision-making and cognition process of venture experts and novices under a given venture contexts.
本研究从专家一新手的角度出发，研究创业专家与新手在假设的创业情境中的风险决策及其认知过程的差异。
The strategic bidding is a decision making under risk in the electricity market.
发电商的竞标决策属风险决策。
Under random demand, the core of inventory decision-making is tradeoff between overstock risk and out-stock (risk.)
在随机需求下，库存决策的核心是对库存积压风险与缺货风险的权衡。
The results have an important value in expanding of the traditional risk management theory and guiding the decision - making under the management of cross - cultural management.
这对于拓展传统的风险控制理论，指导跨文化管理下的决策管理具有重要的价值。
In the other-risk decision-making, the lost frame has more risk preference than the gain frame both under the positive emotion and the negative emotion.
在他人风险决策中，无论是在积极情绪还是消极情绪下，损失框架比获益框架都表现出更强的风险偏好。
At present, the research of risk decision-making under complete information has been more perfect.
目前，对于完全信息下的风险决策问题研究已经取得较丰富的成果。
The effect of reference point on individual and group decision - making under risk were studied based on prospect theory and social decision scheme.
采用风险投资决策的模拟实验，在时间维度、内在维度和外在维度上设置多个参照点探讨了风险决策中多重参照点的作用模式。
The effect of reference point on individual and group decision - making under risk were studied based on prospect theory and social decision scheme.
采用风险投资决策的模拟实验，在时间维度、内在维度和外在维度上设置多个参照点探讨了风险决策中多重参照点的作用模式。
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