David Fowler: science brand equity is the value science brings to a brand.
大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。
David Fowler: I think the public appreciates the science of a company when the value of that science is made clear.
大卫·弗勒：我认为企业只有其将品牌的科技含量价值凸显出来后才能赢得公众的赏识。
Prof. David Fowler of the Centre for Ecology and Hydrology in Edinburgh says we shouldn't blame the trees for this.
来自爱丁堡生态学与水文学中心的戴维·富勒教授认为，我们不该因此责怪树木。
David Fowler: A particular brand reduces a million tons of CO2, but a much more meaningful way to unlock the equity there is to say that’s like eliminating 183, 000 cars off the road.
大卫·弗勒：某品牌产品发挥的作用是减少100万吨二氧化碳排放，但是诠释其价值更有意义方法是这样描述：效果如同消除了公路上183 000辆奔跑的汽车带给环境的影响。
David Fowler: A particular brand reduces a million tons of CO2, but a much more meaningful way to unlock the equity there is to say that’s like eliminating 183, 000 cars off the road.
大卫·弗勒：某品牌产品发挥的作用是减少100万吨二氧化碳排放，但是诠释其价值更有意义方法是这样描述：效果如同消除了公路上183 000辆奔跑的汽车带给环境的影响。
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