The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
第四部分构建了基于顾客细分企业管理顾客资产的模式；
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
With the marketing theory "regarding customer as the center" deepened in the hearts of the people, customer equity management develops quickly.
随着“以顾客为中心”的营销理念的深入人心，顾客资产管理悄然兴起。
But the current customer equity management system cannot able to provide the theories and methods of preceding the customer equity management to business enterprise.
但是现有的顾客资产管理体系不足以提供企业进行顾客资产管理的理论和方法。
The theory of customer equity management is a new economic theory applying for service-oriented economy, which highlights the essential role of customer equity as core equity.
客户资产管理理论是顺应服务经济的新管理理论，它突出了客户资产作为核心资产的关键地位。
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
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