This study focuses on customer equity measurement model.
本研究即关注于客户资产测量模型。
In recent years, customer equity and its implications have received increasing attention.
近年来，顾客资产成为了一个新的研究热点。
If holding high quality of Customer Equity that goes beyond rivals, the enterprise can form Customer Equity advantage.
拥有超越竞争对手的高质量顾客资产，能够形成顾客资产优势，这种优势可以转化为企业竞争优势。
The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
第四部分构建了基于顾客细分企业管理顾客资产的模式；
Secondly, the study is made on the two important drive factors of customer equity: customer lifetime cycle and customer prospective profit.
其次，分析了驱动客户资产的两个重要因素，即客户生命周期和客户预期贡献。
By objectively analyzing market share, the paper guides readers to understand and accept a new customer-oriented index-Customer Equity share.
客观地评价市场份额，逐步理解并接受一个新的、面向未来、顾客导向的指标—顾客资产份额。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
With the marketing theory "regarding customer as the center" deepened in the hearts of the people, customer equity management develops quickly.
随着“以顾客为中心”的营销理念的深入人心，顾客资产管理悄然兴起。
They also continuously evaluate customer relationship dynamics and campaign performance to optimize customer equity and drive shareholder value.
他们还不断评价客户关系的动态和运动性能，以优化客户资产和股东价值的驱动器。
This paper discusses the proposition in the view of prospect theory and customer equity theory, and gives some advice for improving corporate competence.
运用展望理论和顾客净资产理论对此进行分析，提出一些提升公司竞争力的建议。
But the current customer equity management system cannot able to provide the theories and methods of preceding the customer equity management to business enterprise.
但是现有的顾客资产管理体系不足以提供企业进行顾客资产管理的理论和方法。
Based on the comprehensive reference to the classic theories of accounting, finance and economics, this thesis emphatically discusses the value evaluation of customer equity.
本篇论文在全面参照了会计学、财务学和经济学经典理论基础之上，着重讨论了客户资产研究的核心部分之一——客户资产的价值评估问题。
The theory of customer equity management is a new economic theory applying for service-oriented economy, which highlights the essential role of customer equity as core equity.
客户资产管理理论是顺应服务经济的新管理理论，它突出了客户资产作为核心资产的关键地位。
The purpose of this article is that from the customer point of view, to analysis the composition of customer equity, and further demonstrates the customer equity impact on customer loyalty.
本研究的目的就在于以顾客的角度出发，来分析企业的顾客资产的构成，并进一步论证顾客资产对顾客忠诚的影响。
I had short call options for my customer, which gave them the right to purchase stock, and I also owned equity to hedge my risk.
我向客户卖出看空期权，让他们有权买入股票，同时我也买入股票对冲自己的风险。
That's the irony, by focusing on price you run the risk of eroding the very thing that helps build equity and value beyond price - customer experience.
这就是团购的矛盾之处：当聚焦在价格时，你冒着破坏顾客体验的风险，而那正是协助建立企业资产和价值的要素。
Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.
品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
Corporate Foreign Debt quota: the current quota is defined as the difference between total customer investment and total registered equity.
公司外债限额：当前的限额被定义为客户的投资总额与注册资产总额之间的差异。
Our emphasis is on customer satisfaction and sustained growth of share holder equity.
我们强调的重点是：客户满意和股东权益的持续增长。
In addition, this paper also analyzes the effect of demographic variables on customer experience, brand equity and its dimensions based on the data from the formal study.
此外，本文还以正式研究的数据为基础，就人口统计变量对顾客体验、品牌资产及其维度的影响进行了数据分析。
Our research can not only enriches the theories of customer experience and brand equity, but also can provide instructive Suggestions for sedan manufactures to practice.
此研究不仅丰富了顾客体验和品牌资产理论，而且对轿车企业的经营管理实践具有巨大的指导意义。
Customer Loyalty is the value of brand equity, and also is the important content of brand equity.
顾客忠诚是品牌资产价值的集中体现，同时也是品牌资产管理的重要内容。
This article from the view of brand utility explores the source of customer-based brand equity.
本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。
The estimate of brand equity is mostly relative to customer loyalty and product additional price.
现有的品牌价值评估主要与消费者的忠诚度和产品的附加价格相关。
Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.
基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。
By analysing industry, market, competitor, customer, we find out strategic positioning of strong brand, and we use optimum model of brand equity to build strong brand.
通过对行业、市场、竞争对手、消费者的分析得出建立强势品牌的战略定位，运用最优的品牌资产模型体系来打造强势品牌。
By analysing industry, market, competitor, customer, we find out strategic positioning of strong brand, and we use optimum model of brand equity to build strong brand.
通过对行业、市场、竞争对手、消费者的分析得出建立强势品牌的战略定位，运用最优的品牌资产模型体系来打造强势品牌。
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