The Study on Assessment of Customer Assets Value;
顾客关系资本是具有战略意义的资本。
Customer assets value increase; Customer satisfaction; Customer Relationship Management.
客户资产增值；客户满意度；客户关系管理。
This paper analyses customer assets value comprehensively and deeply according to "customer role" theory. It presents that the cornerstone of customer value lies in customer relationships.
本文结合“顾客角色”定位理论，对顾客资产价值进行了较为全面和深入的剖析，指出顾客资产价值的基石在于顾客关系。
On the basis of attributes of relational assets, it expounds their roles in customer value creation.
在介绍关系资产特性的基础上，阐明了关系资产在顾客价值创造中的作用。
Markey relation assets can effectively help reduce cost, improve performance of value flow, seize the opportunity created by value and be benefit for the realization of customer value maximization.
市场关系资产可以有效降低成本，提升价值流程的绩效，把握价值创造的机会，从而有利于实现顾客价值最大化。
Do worry about a value proposition for each customer segment, differentiated key assets and key partners, and revenue and cost components that characterize the economic drivers of the business.
真正要操心的是明确价值主张，包括每个细分客户群体、细分的关键资产和关键合作伙伴以及推动经济效益的营收和成本分项。
The matching issue is particularly difficult when an instrument whose value varies with price is used in conjunction with assets and liabilities whose value is tied to customer relationships.
当一个工具的价值随其价格而变化时，配比问题是尤为困难的。而这价格又与客户息息相关的资产与负债相结合。
The customer relationship value as an important intangible assets, has been attentive broadly by enterprises.
客户关系价值作为企业的一项重要的无形资产，其重要性已经受到广泛的关注。
The customer relationship value as an important intangible assets, has been attentive broadly by enterprises.
客户关系价值作为企业的一项重要的无形资产，其重要性已经受到广泛的关注。
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