This article has analyzed the marketing status of credit card industry by employing the theories as management, marketing, brand management, strategic management and bank credit, etc.

本文运用了管理学、营销学、品牌管理、战略管理、质量管理、银行信贷等理论对信用卡的市场营销情况进行了分析。

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Now there are many questions, such as brand manage abandon, lacking of brand long-planning in our credit card issued institution.

目前，我国的发卡机构品牌经营中存在随意性、品牌规划缺少系统性、品牌经营无深度等诸多问题。

youdao

Now there are many questions, such as brand manage abandon, lacking of brand long-planning in our credit card issued institution.

目前，我国的发卡机构品牌经营中存在随意性、品牌规划缺少系统性、品牌经营无深度等诸多问题。

youdao