Schwartz said he sees cost per click rates that are three times higher than what they are for desktop ads.

施瓦茨表示，移动广告按点击付费的费率比电脑广告的高出3倍。

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The cost-per-click approach could cost less overall, since you're paying only for each time someone clicks on the AD — but Facebook could discontinue your AD if it gets no clicks.

按点击率要价的方式总体要价更低，因为你为广告的每次点击付钱——但如果没有点击率，Facebook可以停止投放你的广告。

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With PPC, you pay a certain cost per click to have an AD for your web page run at or near the top of the search engine listings for certain keywords.

通过按点击付费，你设定一个点击付费值，在搜索引擎列表中发布特定关键字的广告。

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With PPC, you pay a certain cost per click to have an AD for your web page run at or near the top of the search engine listings for certain keywords.

通过按点击付费，你设定一个点击付费值，在搜索引擎列表中发布特定关键字的广告。

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