From the door handles to the website and the tags on the clothes to marketing events: If people are to be persuaded a brand is the height of cool, the devil is in the detail, says Cheliotis.
从门把手到网址再到衣服的标签最终到营销手段：如果大家认为一个品牌是走在时尚前沿的，那么细节是决定成败的关键。
youdao