Brand equity not only contributes to the enterprise value of property, but also has the effectiveness of consumer value-added role.
品牌权益不仅对企业财务价值有贡献，而且对消费者也具有效用增值作用。
Category Management is a process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.
品类管理通过最大限度地向消费者传递价值实现企业利益最大化。
Consumer value: is the difference between the values the consumer gains from owning and using a product and the costs of obtaining the product.
顾客价值是指顾客从拥有和使用某产品中获得的价值与为取得该产品所付出的成本之差。
Consumer value: is the difference between the values the consumer gains from owning and using a product and the costs of obtaining the product.
顾客价值是指顾客从拥有和使用某产品中获得的价值与为取得该产品所付出的成本之差。
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