This paper probes into the concept and the multi layered perception of tourist destination image, makes an analysis of the process of its formation and brings about image promotion pattern.
探讨了旅游目的地形象概念及其认知的多层面性，分析了旅游目的地形象形成过程，提出了旅游目的地形象推广模式。
This paper probes into the concept and the multi layered perception of tourist destination image, makes an analysis of the process of its formation and brings about image promotion pattern.
探讨了旅游目的地形象概念及其认知的多层面性，分析了旅游目的地形象形成过程，提出了旅游目的地形象推广模式。
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