We should not take some communicative rhetoric means to be stylistic devices, for stylistic devices can only be found in aesthetic rhetoric.
辞格只出现在美学修辞中，有些修辞手段属于交际修辞，不是辞格。
As the two important concepts in rhetoric, "Zero degree" and "Deviation" exist in the four worlds of communicative activities.
“零度”和“偏离”是修辞学的重要概念，已存在于交际活动的四个世界之中。
Advertising language is a special communicative one, which has been studied by many scholars from different aspects, such as rhetoric, discourse analysis, functional grammar and psychology.
广告语言是一种特殊的交际语言，许多专家学者对广告语言从不同角度进行了研究，如修辞角度、语篇分析角度、功能语法角度、心理学角度等等。
Advertising language is a special communicative one, which has been studied by many scholars from different aspects, such as rhetoric, discourse analysis, functional grammar and psychology.
广告语言是一种特殊的交际语言，许多专家学者对广告语言从不同角度进行了研究，如修辞角度、语篇分析角度、功能语法角度、心理学角度等等。
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