Tom Reddin, vice president of consumer marketing at Coca-Cola USA, says that Occasion-Based Marketing connects when and why consumers drink with how they shop for drinks.
瑞汀-美国可口可乐消费营销副总强调：消费时机营销将消费者何时、为何喝以及他们如何购买饮料作连结，目的刺激消费者持续购买与增加饮用量。
Tom Reddin, vice president of consumer marketing at Coca-Cola USA, says that Occasion-Based Marketing connects when and why consumers drink with how they shop for drinks.
瑞汀-美国可口可乐消费营销副总强调：消费时机营销将消费者何时、为何喝以及他们如何购买饮料作连结，目的刺激消费者持续购买与增加饮用量。
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