Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future.
对品牌的认知忠诚度可由某些品牌的演绎来确定,即由消费者认知的并且在未来可能会使用的品牌中,转而落在拒绝域中的品牌。
From clients mind level, the brand assets are made up of brand cognitive degree, brand awareness degree, brand association degree, brand beauty degree and brand loyalty degree.
从顾客的心理能级出发提出品牌资产由品牌认知度、品牌知名度、品牌联想度、品牌美誉度、品牌忠诚度构成。
The result shows that the relationship between brands is best explained by three dimensions: cognitive understanding, emotion and loyalty.
研究结论表明,品牌关系由认知、情感、忠诚三个维度构成。
The result shows that the relationship between brands is best explained by three dimensions: cognitive understanding, emotion and loyalty.
研究结论表明,品牌关系由认知、情感、忠诚三个维度构成。
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