This article first theoretically shows the function of rail uniform in CIS strategy, expounds that the rail uniform plays the positive role in the railroad image and the railway administration;
本文首先从理论上说明铁路制服在CIS战略中的作用，阐明铁路制服对于铁路形象和铁路管理的积极作用；
As to the brand image strategy, the essay proposes the standardization and reconstruction of the CIS system and the construction of brand image.
在企业品牌战略方面，提出规范、重构CIS系统和加强品牌建设的建议。
As to the brand image strategy, the essay proposes the standardization and reconstruction of the CIS system and the construction of brand image.
在企业品牌战略方面，提出规范、重构CIS系统和加强品牌建设的建议。
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