This paper analyses the gap between Chinese brands and the world famous brands and probes into the cause of brand strategy crisis facing Chinese enterprises.
文章分析了我国品牌与国际知名品牌的差距,并对我国企业品牌战略危机的原因进行了探究。
This paper analyses the gap between Chinese brands and the world famous brands and probes into the cause of brand strategy crisis facing Chinese enterprises.
文章分析了我国品牌与国际知名品牌的差距,并对我国企业品牌战略危机的原因进行了探究。
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