Since Paul Otellini took over as chief executive a year ago this month-the first boss from sales, not engineering-the company has been chastised for placing marketing ahead of technology.
自从保罗·奥特里尼——第一个销售出身而不是技术的老板——担任首席执行官以来,其将市场置于技术之前的做法已经受到了教训。
It is a rare Russian success story, thanks to high-quality brands and clever marketing, which was jazzed up by Tony Maher, the company's Irish-born chief executive, after he took over in 2006.
它是一个少见的俄罗斯成功故事,其崛起要归功于高质量的品牌和聪明的市场营销,它们因2006年爱尔兰籍首席执行官TonyMaher的上任而变得更有生气。
But the wafting bread aroma shows smell can usefully be stimulated too, says Simon Harrop, chief executive of BRAND sense agency, a British specialist in multi-sensory marketing.
不过,烘烤面包带来的芳香气味通常也会产生刺激,一家英国专业从事多感官销售的公司——BRAND感官代理首席执行官SimonHarrop表示。
Yong Nam, the chief executive since 2007, has hired non-Koreans to run marketing and procurement, and proclaimed English as LG’s working language.
2007年上任的首席执行官南镛(YongNam)聘用了海外人才负责市场营销以及采购,并宣布英语为LG的官方工作语言。
In fact our Chief Executive appointed an American as Director of Marketing and Sales.
实际上我们的总裁委任一名美国人作为营销和销售部主管。
GMR Chief Executive Gary Reynolds says the event-marketing company doesn't have a written dating policy because its 500 employees handle it fine without one.
GMR的首席执行长加里·雷诺兹表示,这家公共活动市场营销公司并没有一个成文的约会政策,原因是即便没有这样的政策,其500名员工自己对办公室恋情也已经处理得很好了。
John Lanigan, executive vice President and chief marketing officer of Burlington Northern Santa Fe, says his railroad will bring back capacity "if demand is there."
柏林顿北圣达菲的执行副总裁兼首席营销官JohnLanigan说,如果“仍有需求”的话,他们仍将重新增加运能。
As you may or may not recall, I worked with Geoffrey Frost as a personal adviser during his days as Executive Vice President and Chief Marketing Officer of the company.
你们也许记得,也许记不得了,我曾经与GeoffreyFrost共事——在他还活着、并担任这家公司的执行副总裁及首席营销长官职务的时候,我是他的个人顾问(personal advisor)。
When Gaddis was a marketing executive, her chief executive was overbearing, assumed he was always right, and failed to listen to others.
加迪斯担任市场营销总监时,她所在公司的首席执行官专横傲慢,认为自己始终都是正确的,从来不听从其他人的意见。
After the departure of Henry Richard, a chap who worked as Executive vice President and chief sales and marketing officer at AMD his chair remained free.
离开后,亨利·理查德,一章谁担任执行副总裁兼首席销售和营销人员在AMD,他主持仍然免费。
According to Predators Executive Vice President and Chief Marketing Officer Chris Parker the previous logo used seven colors.
据捕食者执行副总裁兼首席营销官克里斯·帕克上标志使用七种颜色。
Amy Friedman, chief executive of Partners in Human Resources International, got an emergency call to help a recently fired senior marketing executive at a big media company.
PartnersinHumanResourcesInternational的首席执行长艾米·弗里德曼(Amy Friedman)日前接到一个紧急电话,要她帮助某家大型媒体公司最近刚被解雇的高级市场主管。
Amy Friedman, chief executive of Partners in Human Resources International, got an emergency call to help a recently fired senior marketing executive at a big media company.
PartnersinHumanResourcesInternational的首席执行长艾米·弗里德曼(Amy Friedman)日前接到一个紧急电话,要她帮助某家大型媒体公司最近刚被解雇的高级市场主管。
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