With the development of Internet, IWOM presents more and more consumer-oriented travel information due to its character of being computer-mediated, anonymous and more influential.
网络口碑作为一种以计算机为媒介、传播范围更大、匿名的数字化口碑,为旅游者提供了大量来自其他旅游者的真实旅游体验。
With the development of Internet, IWOM presents more and more consumer-oriented travel information due to its character of being computer-mediated, anonymous and more influential.
网络口碑作为一种以计算机为媒介、传播范围更大、匿名的数字化口碑,为旅游者提供了大量来自其他旅游者的真实旅游体验。
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