OBJECTIVE:To analyze the cause-related marketing strategy in pharmaceutical industry.
前言： 目的：探析医药企业的善因营销策略。
The best expression of corporate social responsibility is conducting charitable responsibility and correspond to it is called cause-related marketing.
企业社会责任最高层次的表现形式是慈善责任，与之相对应的行销方式称之为善因行销。
Meanwile, under guide of corporate social responsibility strategy, operation of cause related marketing(CRM) is maturate after years of explore.
国外品牌已在企业社会责任战略的指导下，公益事业关联营销的实施已初具体系，运作模式已比较成熟。
Meanwile, under guide of corporate social responsibility strategy, operation of cause related marketing(CRM) is maturate after years of explore.
国外品牌已在企业社会责任战略的指导下，公益事业关联营销的实施已初具体系，运作模式已比较成熟。
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