Moreover, corporate business games designed for building brand awareness are starting to spawn siblings used for employee education or even targeted at high school students.
此外，为增强品牌认知度而设想的企业商业竞赛已经开始衍生出用于雇员教育、以至针对外学生的同类产品。
This industry is in transition, straddling the chasm between enterprise business and the art of games.
这个行业正处于过渡时期，正在跨越企业业务和游戏艺术之间的鸿沟。
I used this approach for my computer games business.
我在做电脑游戏生意的时候用过这种方法。
Given that perspective, I suggested the applicability of business patterns and explained their value when crafting and implementing an online games environment.
根据这一观点，我建议在设计和实现在线游戏环境时应用业务模式，并解释模式的价值。
Clearly, an online game playing infrastructure has some requirements specific to the online games marketplace, driven by the kinds of devices in use and the business models common in this industry.
显然，在线游戏基础结构具有在线游戏市场特有的一些需求，这是由使用的设备类型和这个行业中常见的业务模型决定的。
Then, using the solution overview as a base, you learned to identify the business, integration, composite, and application patterns necessary to developing an online games infrastructure.
然后，以解决方案概况作为基础，研究了如何识别开发在线游戏基础结构所需的业务、集成、复合和应用程序模式。
The move was meant to help Microsoft stay ahead of Sony, its chief rival in the electronic games business, in delivering the richest online experience for game players.
此举措寓意在于帮助微软领先索尼——这个在电子游戏商业领域主要的竞争对手——带给游戏玩家最丰富的在线体验。
Software engineers design and test a variety of different types of software, from computer games to operating systems to business applications.
软件工程师们设计和试验各种各样的软件，有电脑游戏，操作系统和商业应用软件。
They also compete in MBA games, and in 2008, London Business School's sports clubs won the MBA Tournament in Paris for the third year running.
他们同时还举行MBA比赛，在2008年，伦敦商学院的体育俱乐部获得了第三届巴黎MBA联赛的冠军。
Impact: People love playing games, and applying it to a business can make a customers experience fun, or even addictive.
影响：人们喜欢玩游戏，将游戏应用于商业之中，可以使用户的经历更有趣，甚至使他们上瘾。
The difficulties with the business of building online games consists of determining an appropriate business model for the game, and an appropriate Revenue model.
在构建联网游戏事务上的困难包括了对游戏合适的业务模式和适当的收入模式的确定。
That includes research on sports such as golf, ice-skating, and tennis, as well as games like chess, and academic subjects like math, business, the arts and an ever-enlarging set of disciplines.
包括体育界的像高尔夫、滑冰、网球和游戏如国际象棋以及学校课程如数学、商业、艺术。
Sohu, a leading member of the new alliance, produces its own games and entertainment gossip, which are the mainstays of its business.
搜狐是这个新联盟的领军者，其自制的游戏和娱乐八卦新闻是其产业的支柱。
Board game publishers long ago stopped fretting about computer games putting them out of business.
桌面游戏生产商很早以前就停止担心电脑游戏会把他们挤出市场了。
Tencent meanwhile is trying to develop beyond its instant messaging service, expanding its business to social networking and online games.
同时，腾讯也正在努力尝试开拓其基于即时通讯服务的社交网络和在线游戏市场。
Games aren't alone in this, though — there's more than a few business applications that could benefit from faster response times or even some kind of offline-execution strategy.
当然游戏不是个例——如果能加快响应速度，甚或实现离线使用，那么很多商业应用也会受益。
The games software industry has been through turbulent years, with companies changing ownership and going in and out of business in rapid succession.
游戏软件产业正处于动荡之年，大量公司如泡沫般易主、成立、倒闭。
"It's unclear that the revenue from ads would make up for the premium revenue we would forgo by not selling the game," says Andrew Stein, Popcap's director of business development for mobile games.
“我们不清楚广告带来的收益是否能补偿我们不销售游戏而放弃的额外收益”，Popcap公司手机游戏商业开发负责人AndrewStein说。
There are many people who have made a business out of selling valuable items in computer games on sites like Taobao.
有许多人在淘宝之类的网站上卖电脑游戏装备。
I went through this while running my games business.
我在开办游戏公司的时候经历了这些。
It would be more accurate to say that Mr Kotick was one of the people who helped the chaotic games business grow up, by applying a more rigorous approach to management.
更准确的来说科迪克是帮助一团糟的游戏产业迅速成长的功臣之一，他运用了更严格的方法来进行管理。
In business negotiations, there are always cat-and-mouse games.
在商业谈判中，常会有一些猫戏老鼠的把戏。
Whether they are building business software, constructing an operating system, developing games, or designing mobile apps, software engineers have a wide array of career avenues to consider.
不管软件工程师开发商用软件、操作系统、游戏还是手机应用程序，他们的职业道路都很宽。
A business model that relies solely on revenue generated from the one-time sale of the title is not a viable business model for next-generation multiplayer online games.
只依靠一次性销售中获得的收益，这样的业务模型对于下一代多玩家在线游戏来讲是不可行的。
This helps explain why China, whatever the glamour of summitry and war games, prefers to do some kinds of business one-to-one.
这也有助于解释，尽管在峰会和军事演习中魅力不凡，中国何以更乐于一对一地达成某些商业生意。
Users are sinking hours of leisure time into these games -and where there are users, there are business opportunities.
用户在空闲时间中都沉浸在这些游戏中，哪里有用户，哪里就有商机。
The main reason for my shift away from my games business was that it wasn’t a strong enough outlet for service for me.
我放弃游戏事业的主要原因是，它不能再像从前那样很好地服务于我了。
The main reason for my shift away from my games business was that it wasn’t a strong enough outlet for service for me.
我放弃游戏事业的主要原因是，它不能再像从前那样很好地服务于我了。
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