A common trap in buying package software is to misunderstand exactly how long it will take to morph it into your business process; most companies misjudge this by an order of magnitude.
在购买数据包软件时常见的一个陷阱就是错误估计其适应您的业务流程所需的准确时间；大部分公司都把这个时间错估了一个数量级。
I started the business with a simple question: how can we make the process of buying a computer better?
我是从一个简单的问题开始创业的：我们如何使购买电脑的过程变得更方便？
Buying COTS makes perfect sense if the business process in question is merely overhead.
如果业务流程仅仅是经费问题，购买COTS就合情合理。
Firms in this business are also insulated from cheaper competitors because buildings' owners, who ultimately pay for their products, are several steps removed from the process of buying them.
该行业的公司还可以通过建筑所有人而与价格上的竞争者区分开来，因为建筑所有人最终为公司的产品买单，他们购买的过程分成好几步。
If you are committed to winning follow-on business, you should use the diagnostic study to establish relationships with every major constituency in the buying process.
如果你有决心赢得接下来的生意，就应该利用诊断式研究与影响采购计划的主要决策人建立联系。
With messages and approaches appropriate to the customer's buying process and business problems ? Information and analytical tools ? Identify, develop and manage their best opportunities.
绩效： – 经由最具效率的渠道到达至目标客户群体–具备适用于客户购买流程以及业务问题的讯息和方案? ?信息及分析工具识别，开发和管理其中的最佳机遇。
I started the business with a simple question: How can we make the process of buying a computer better?
我是从一个简单问题开始创业的：我们如何使购买电脑的过程变得更方便？
He started the business with a simple question "How can we make the process of buying a computer better?"
他从简单的问题开始创业的：“我们如何使购买电脑的过程变得更方便？”
He started the business with a simple question "How can we make the process of buying a computer better?"
他从简单的问题开始创业的：“我们如何使购买电脑的过程变得更方便？”
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