While e-shops can use sights and sounds, only bricks-and-mortar stores can offer a full experience from the minute customers step through the door to the moment they leave.
虽然网店可以提供图片和声音，但只有实体店可以为顾客提供从踏入门店到离开那一刻的全面体验。
And in traditional bricks-and-mortar stores, the story is similar.
在传统的普通商店，情况也类似。
Already we've seen Internet shopping become a competitor to bricks-and-mortar stores.
我们看到，网上购物与实体店铺已经形成竞争之势。
But so, too, do the shortcomings of China's costly, inefficient bricks-and-mortar retailers.
但是，这又何尝因为不是中国那些花费高昂，效率低下的实体零售商们的缺点呢。
Bricks-and-mortar retailing is fragmented, leaving competitors without the financial might of counterparts abroad.
实体零售企业支离破碎，留下的竞争者没有海外相对企业的金融支持。
Their strategy was so successful that soon they were sucking deposits away from bricks-and-mortar banks across Europe.
他们的策略及其成功，不久他们便从那些欧洲大行处抢得了很多存款。
"We've raised the money to set this up ourselves - a bricks-and-mortar shop would have been a totally different ball game," says Inge.
“我们已经着手筹资建立实体店，这和男人热衷的球类比赛完全不同。”Inge说。
For example, they must maintain bricks-and-mortar shops, so that disgruntled staff and customers have somewhere to go to make complaints.
例如，他们要求必须维持一家实体商店，以保证心怀不满的员工和客户有地方进行投诉。
Most outsiders were convinced that our bricks-and-mortar video retail business would be killed off by market shifts and technological advances.
许多局外人认为我们的砖砖瓦瓦的视频零售业务会因为市场的升级和科技的进步而失败。
Following years of lobbying by bricks-and-mortar stores, the US Senate is expected today to pass a bill that would help end tax-free online shopping.
经过实体商店多年的游说，美国参议院预计将在今日通过一项法案，将有助于终结网上购物免税的局面。
When she was 18, Ling Ling started a bricks-and-mortar clothing shop in Shanghai, but she soon realised that her online fame would bring more business.
在玲玲18岁的时候，她开始在上海创立自己服装实体店，但是很快她便意识到自己的网络人气能够带来更多生意。
When she was 18, Ling Ling started a bricks-and-mortar clothing shop in Shanghai, but she soon realised that her online fame would bring more business.
玲玲18岁时在上海开了家实体服装店，但是她很快意识到了网络名气能给她带来更多生意。
Consider the typical interaction between a sales agent and shopper in a bricks-and-mortar store. The shopper enters the store and starts looking around.
回想下在一个实体商店中店员和顾客之间典型的交互情景：顾客走进商店开始四处张望，这个时候，店员会问：“请问您需要什么？”
Bricks-and-mortar shops have higher salary and rental costs than internet rivals and store owners say some online buyers are freeriding on their resources.
与电商相比，实体商店的人员和租金成本更高。 实体店的老板们称，一些网购顾客正在白蹭他们的资源。
In the early days of the commercial Internet, it was often predicted that pure e-commerce sites would begin to struggle as bricks-and-mortar stores moved online.
在商业网站运行初期，人们就预测，当实体店也搬到网上经营时，纯电子商业网站将会抵挡不住。
Following the lead of many bricks-and-mortar outfits, eBay recently launched a pop-up in New York where customers could inspect items before ordering them from kiosks.
借鉴了实体店的这种方法，最近，易贝在纽约也建起了临时性商店，顾客们可以在那里切实了解商品，然后下订单。
The Internet lends itself to specialty retailing because it allows companies to offer huge product portfolios without having to stock inventory in bricks-and-mortar shops.
因特网成了特色产品零售业的东风，是因为它能让公司无需实体店存储货物就能拥有巨量的经营品种。
Whether you sell at trade shows, own a bricks-and-mortar shop on the high street or sell goods online, it's invaluable to know where and when there is demand for your product.
无论是在展会、店铺还是线上出售商品，最重要的是知道哪里、何时会对你的产品发生需求。
Its levy is supported by many bricks-and-mortar retailers, including Walmart and Target, which argue that exemption from the tax hands an unfair advantage to their online rivals.
征税法案得到了许多传统实体零售商的支持，包括沃尔玛与塔吉特，它们认为网购免税提供给它们网上竞争对手不公平的优势。
As satisfying as it is to conveniently order shopping online from home, the wait to get it delivered can sometimes make a trip to a bricks-and-mortar store seem like a better option.
尽管在家通过网上订购商品的便捷性令人满意，但等待发货有时会让我们更愿意去实体店。
“Bricks-and-mortar retailers are opening on Thanksgiving night to pre-empt people shopping online after their Thanksgiving dinner,” says Christopher Donnelly at Accenture, a consultancy.
“为了争取到那些在感恩节晚餐之后上线购物的人们，传统的实体零售商在感恩节晚上开业。”克里斯多夫多内利说，一位来自埃森哲咨询公司的顾问。
But, just as in the bricks-and-mortar world, the Internet shopping experience can be marred by unscrupulous dealers who constantly devise new ways to deceive consumers out of their money.
但是，就像在现实世界中一样，那些不择手段不断翻新花样骗取消费者钱财的经销商都会破坏人们的购物体验。
Yet internet-only e-tailers such as Amazon are also facing stiffer competition from bricks-and-mortar stores improving their own online offers, including supermarket giants such as Wal-Mart.
然而，像亚马逊那样只依靠网络进行交易的零售商们正面临来自从事非网络交易的传统商店的更为激烈的竞争，包括像沃尔玛这样的超市巨头等传统商店都在改进其网上销售方式。
The edge for FreshDirect, says Braddock, is its extensive database where it can gather more information about shopping patterns and behavior than a traditional bricks-and-mortar grocery store can.
Braddock说FreshDirect的优势在于它拥有一个规模庞大的数据库，这个数据库汇集了大量关于购买方式和行为的信息，这正是传统实体店铺无法比拟的优势之一。
They put their money into bricks and mortar.
他们把钱投资到了房产上。
It is a bricks and mortar industry that caters to the local market.
这是一个有关砖头与灰泥的行业，面向的是国内市场。
Unmanaged travellers are typically sole traders of people working for small to medium sized companies who do not use a traditional bricks and mortar business travel agency.
一般来说，这些商务旅行者都是中小型企业的雇员，而这些企业也不会通过传统的“水泥+鼠标”旅行社来预订。
Unmanaged travellers are typically sole traders of people working for small to medium sized companies who do not use a traditional bricks and mortar business travel agency.
一般来说，这些商务旅行者都是中小型企业的雇员，而这些企业也不会通过传统的“水泥+鼠标”旅行社来预订。
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