The increasing brand switching behavior has caused a great loss to many enterprises.
日益增加的品牌转换行为给企业带来了巨大的损失。
How to reduce consumers 'brand switching behavior and improve consumers 'brand loyalty becomes an urgent problem that should to be solved.
减少消费者品牌转换行为，提高消费者品牌忠诚度成为企业亟需解决的问题。
At present, research in this area is mainly on brand loyalty. However, the opposite of brand loyalty-brand switching behavior has been paid little attention.
当前，与此相关的研究主要集中在消费者品牌忠诚领域，对于品牌忠诚的反面——品牌转换行为却较少。
Brand switching may be triggered by a variety of reasons, such as an increase in the price of the brand, the entry of a new competitor in the market, or negative news about the brand.
品牌转换可能激发地各种缘由，如价钱地上涨地品牌，进入一个新地竞争者在商场上，或负面新闻地品牌。
With increasing competition in the market, customer brand switching behavior becomes more and more frequent, which forces enterprises to look for the key factors that influence customer brand loyalty.
伴随着激烈的市场竞争，消费者品牌转换行为日趋频繁，迫使企业寻找影响消费者品牌忠诚的关键因素。
You can save a lot of money by switching to store brand goods or by buying the brand that is on sale.
如果你更换购买品牌或者只购买打折的品牌的话可以省下一大笔钱。
Even bread and beer can lead to gases as well, especially when switching to a different brand.
即使是面包和啤酒可能导致气体以及，特别是当切换到不同的品牌。
This approach takes into account the switching period involved in getting to the right value of a brand.
这个方法考虑到转换期间从而了解品牌的真正价值。
This approach takes into account the switching period involved in getting to the right value of a brand.
这个方法考虑到转换期间从而了解品牌的真正价值。
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