This article focuses on how to establish famous brand of real estate enterprises.
本文就房地产企业如何创立品牌物业做一简要阐述。
The brand of real estate is an invisible asset, which is based on the quality of the real estate and the enterprise's prestige.
房地产品牌是无形资产，是建立在房地产物业自身质量和开发商信誉基础之上的。
Originally it was stated that they were purchasing around 250 Golden Tulip locations (out of over 700 which the Golden Tulip brand managed), or if its purely a non-real estate purchase.
最初他们表示购买250处金郁金香酒店（该品牌共经营超过700家酒店），或者此次交易不涉及任何房地产的买卖。
The market positioning strategy of real estate include product positioning strategy, brand positioning strategy and the enterprise strategy.
房地产企业市场定位策略包括产品定位策略、品牌定位策略和企业战略定位策略。
Some brand enterprise devotion to travel in the plight of real estate model cannot extricate oneself, blindly copy of the lack of theme appeal theme park is everywhere.
一些品牌企业一味追求旅游+地产模式的困境中不能自拔，盲目复制缺乏主题诉求的主题公园比比皆是。
How to make the brand relation of the real estate.
如何打造房地产品牌关系。
If there are general laws about brand expanding of the real estate enterprise, Chinese real estate enterprises that implement brand expanding must follow such a universal law.
如果认为在房地产企业品牌扩张上存在着一般的规律，那么中国的房地产企业实施品牌扩张则必须遵循这样的一般规律。
Subject concept of real estate project is core connotation of real estate product and brand.
房地产项目主题概念是房地产产品与品牌的核心内涵。
The fifth part focuses on how real estate industries can establish their brands from the perspective of brand promotion.
第五部分从品牌传播的角度论述了房地产业应如何实施品牌战略。
So, to the law research of brand expanding strategy of the real estate enterprises must be the current demand that Chinese real estate enterprises expand.
因此，对于房地产企业品牌扩张战略的规律研究也必定是中国房地产企业扩张的现时之需。
Exactly proceed from this, the text combines some particularity of enterprise's operation of the real estate, plan to construct enterprise's brand management strategy system of a real estate.
正是从这一点出发，本文结合房地产企业运作的一些特殊性，构建了一个房地产企业品牌经营战略体系。
Research on Outline of Strategy Management in Real Estate Brand Marketing;
管理层需要不断地提出或审批战略选择的建议。
The fifth part analyzes brand expand strategy of real estate.
第五部分给出了房地产品牌扩张策略。
At present, understanding that the brand is established of real estate enterprise of our country is not enough, the brand state of the real estate allow of no optimist.
目前我国房地产企业对品牌创建的认识不够，房地产的品牌状况不容乐观。
Real estate business enterprises widely lack connected brand strategy and do not establish the structure of valid brand management.
房地产企业普遍缺乏连贯性的品牌策略，未建立起有效的品牌管理架构。
Currently, the Real Estate Trade Fair has become one of Maryland's brand exhibition.
目前，房地产交易会已经成为马里兰州的品牌展览。
Complying with the development trend of the market and trade, the competition between real estate enterprises rises to the brand strength aspect from the products strength aspect, become inevitable.
顺应市场和行业的发展趋势，房地产企业之间的竞争从产品力层面上升到品牌力层面，将成为必然。
The main aspect of real estate brand includes enterprise brand and project brand. Enterprise brand will increase project well-know and affixation value. Project brand will enrich enterprise brand.
企业品牌与项目品牌是房地产品牌的主要塑造方面，企业品牌为项目品牌增加了较高的产品附加值及知名度，项目品牌完善丰富了企业品牌。
A prestigious brand is the most precious asset, as well as an unlimited source of fortune for a real estate company.
一个享有盛誉的品牌是房地产企业最宝贵的资产，也是房地产企业取之不尽用之不竭的财富源泉。
Journalist survey found that developers brand effect is that these real estate boom of a great invisible force.
记者调查发现，开发商的品牌效应是，这些房地产巨大无形的力量。
Real estate dealer has to make great efforts to develop a brand new life style as an added value, and that is the base for the third phase of Phoenix City --- Fragrance and Blossom.
因此负责的开发商必将致力于打造全新的生活方式，并以此为经营理念附诸于产品之上，而这正是建造凤凰城三期花开桂香的理念精髓！
By linking brand operation with real estate marketing, combining case analysis, this paper aims to discuss brand marketing of real estate enterprise and project.
本文将品牌运营与房地产市场营销有机的融合在一起，结合案例对房地产企业品牌营销和房地产项目品牌营销的实施过程进行了详细的论述。
It is very important in operation and management of real estate business that Research on the power of brand construction, brand management approach and the brand value extension.
研究品牌营造的动力，品牌管理的方法，品牌价值的延伸是房地产企业在经营和管理中非常重要的环节。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
The report brings forward the ways that the real estate business build the brand through the study of status and problem of the real estate industry.
本报告通过对房地产行业品牌现状与问题的研究，得到房地产企业品牌建设的途径。
The strength of Colliers' market leading brand reflects our commitment to service excellent and providing our clients with customized real estate solutions.
高力国际市场领先的品牌形象，尽显我们具备国际化的业务覆盖网络和专业的商誉。
And as a case study to the Zhonghai Real Estate, its brand-building experience was summarized and also presented its lack of brand building and improvements.
并且以中海地产作为研究实例，对其品牌建设的经验进行了总结，同时也提出了其品牌建设的不足和改善方法。
Rongqiao Group was founded by Mr. Lin Wenjing, an overseas Chinese leader in Southeast Asia in 1989. It becomes a top brand enterprise in real estate industry of Fujian after a decade of growth.
融侨集团由东南亚侨领林文镜先生在1989年创立，经过十余年的建设，已成为福建省首屈一指的品牌地产企业。
Rongqiao Group was founded by Mr. Lin Wenjing, an overseas Chinese leader in Southeast Asia in 1989. It becomes a top brand enterprise in real estate industry of Fujian after a decade of growth.
融侨集团由东南亚侨领林文镜先生在1989年创立，经过十余年的建设，已成为福建省首屈一指的品牌地产企业。
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