The most successful brands also allow their consumers to co-create brand meaning.
最成功的品牌还允许消费者与他们共同建立品牌价值。
Added value of brands comes from the connection between consumer demands and brand meaning, and it is realized through brand communication.
品牌的附加值来自于消费者的需要和品牌意义的联结，其实现途径就是品牌传播。
Objective to investigated the effect of drug brand meaning response on drug selection and compliance in outpatients, in order to supply targeted pharmaceutical care.
目的调查门诊患者药物品牌内涵响应对用药选择及依从性的影响，进行有针对性的药学服务。
Brand meaning lies in the enterprise's pride and advantage, when the company is established, brand because of service or quality, forming invisible commercial positioning.
品牌的意义在于企业的骄傲与优势，当公司成立后，品牌力就因为服务或品质，形成无形的商业定位。
The outcome towards the brand would result in the dilution of brand equity coming through brand meaning as understood by the consumer (either subjectively or objectively).
结果往品牌导致来通过品牌意思的商标权的稀释如由消费者了解（主观地或客观地）。
In this paper, case study of product placement in the clip, for those movie clips with content analysis, obtained by the film contains brand meaning and message to convey to the audience.
本文利用个案研究的置入式广告的片段，对那些电影片段进行内容分析，得出影片中所蕴含的品牌意义以及给传达给受众的信息。
Stop being a commodity and start creating meaning behind what your brand stands for, and engage, first and foremost, your most valuable assets - your employees!
不再仅仅做商品，开始创建你品牌所代表的意义，并且首先是你最有价值的资产，你的员工的参与。
This is when companies first appreciate the physical look and meaning of a brand.
这要始自公司们对物理形象和品牌内涵的注重。
Actually, I think we're going back to the original meaning of the word, which is to say, I hope that people are aware of my brand and interested in knowing more about it.
实际上，我认为我们正在回归到宣传标语的本意，也就是说，我希望人们意识到我的品牌并有兴趣了解更多有关它的事情。
These products provide either hedonistic or symbolic value to the customer, meaning they just feel good or create an emotional attachment to the brand itself, something he likens to religion for many.
这些产品能为顾客提供快乐感受或者象征价值，也就是说顾客对品牌本身有一种情感依恋，像是宗教信仰的某些感情。
This happens when your brand doesn’t walk your brand talk, meaning your marketing is saying one thing (making a perceptual promise) and the experience is ‘other’ than what is perceived.
当你的品牌并不能体现品牌观念的时候就会是这样的。这就是说，你的营销说的是一样（做出感性的承诺），而实际上体验到的与所说的观念是不一样的。
Apparel clothing store space design needs to echo the character, the character costumes represent the thoughts and meaning of clothing brand.
服饰店铺空间设计需要呼应服饰性格，服饰的性格代表了服饰品牌的思想与内涵。
The article announced the contenting about the agricultural products' brand of law meaning, Including agricultural products' common trade mark, collective trade mark, proved trade mark and green sign.
文章揭示了法律意义上的农产品品牌的内涵，包括农产品普通商标、农产品集体商标、农产品证明商标和绿色标志。
From the meaning of brand, this paper holds the view that library has the dual characters of public welfare and industry.
本文认为，从品牌的意义上看，图书馆具有公益性和产业性双重性质。
The latter theory comprises meaning of brand competition, brand spread and that of brand expansion and its function and risk.
二是品牌的扩张理论，包括品牌竞争的内涵，品牌推广的内涵、品牌延伸的内涵、作用、风险。
Its strategic meaning is to form brand differentiation and then to establish competitive advantages.
其战略意义在于形成品牌差异化，从而建立竞争优势。
BMW believes customers no longer equate luxury with exclusivity, meaning it can sell as many vehicles as it wants without damaging its brand or cutting its premium prices.
宝马相信，客户不再把豪华等同于独享。这就意味着，在不损害品牌或削减高价位的前提下，宝马可以想卖多少车就卖多少车。
This thesis discuss the meaning of brand, how to establish a "lively advertisement" and how to establish commodity brand.
文章将从品牌的内涵、如何打造“活广告”、如何打造品牌等方面对品牌进行分析。
Understanding the meaning of commodity brand is the basis of establishing a brand.
理解品牌的内涵是创建品牌的基础。
In the lounge, the designer will have great originality of a map of the world on the wall, meaning the world-renowned brand of coffee, also want to accompany you around the coffee fragrance.
在休息室中，设计师独具匠心的将一幅世界地图意化于墙上，寓意着咖啡品牌的享誉全球，也希望咖啡陪你各地飘香。
With the development of automobile industry in the world, automobile brand name is not only a kind of commercial concept with the referring meaning, but one embodying its cultures.
随着全球汽车工业的蓬勃发展，汽车商标词已不仅仅作为一种商业概念有着具体的指称含义，而且逐渐体现出文化因素的影响和作用。
To analyze the effect of endorser on the building of brand symbolic meaning from the Angle of symbolism helps to deepen peoples understanding of endorser.
从符号学的视角分析代言人对品牌符号意义构建的作用，有助于加深人们对代言人的认识。
This article provides Suggestions of creating brand community for companies through introducing the definition, feature and meaning of brand community.
本文通过介绍品牌共同体的定义、特征、意义，从而向企业提出创建品牌共同体的建议。
The author suggests that we should study this project according to semantic meaning of English brand name, and phonosemantic methods should be manipulated from subject's view.
作者建议对英文品牌名称应分源词本身有无意义进行研究，音译混译应当从被试的视角进行操作化。
Is the deepest meaning and significance of the LOGO its brand value, the enterprise culture, and unique personality.
LOGO最深层的含义和意义是其品牌价值、企业文化和独特的个性。
The meaning of the trend: a brand for a period of time for the industry in the lead, leading or teaching are the development trend.
潮流的含义就是：一个品牌在一段时期内对本行业处于引导、领先、或教俱发展趋势的地位。
To make the ends meet, the characteristics of Chinese brand names and cultural factors, including the designative meaning, the linguistic meaning and the pragmatic meaning, are better to be known.
要使英文商标音译达到更好的效果，了解汉语商标的特征以及汉语商标中所包含的文化因素是必不可少的。
For audience's attitude to Internet advertising, it's absolutely important meaning for evaluate, brand attitude and purchase intention, that network advertisement effect.
受众对于网络广告的态度，对于网络广告效果(品牌态度以及购买意图)的测评有非常重要的意义。
For audience's attitude to Internet advertising, it's absolutely important meaning for evaluate, brand attitude and purchase intention, that network advertisement effect.
受众对于网络广告的态度，对于网络广告效果(品牌态度以及购买意图)的测评有非常重要的意义。
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