Enterprise brand management mode has become a hot issue of business administration study in the recent years.
企业品牌经营模式已成为近年来企业管理的热点研究之一。
Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.
在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。
This thesis makes a deep study on the mode of brand management for ecological tourist zones.
论文结合生态旅游景区的具体情况，对生态旅游景区实行品牌管理的模式进行了研究。
Therefore, the paper will study on the brand construction for the tourism school of Shaanxi Province on the basis of brand construction theory in Management Science.
因此，本文将以企业管理科学中的品牌建设理论为理论支撑，研究陕西省旅游学校品牌建设问题。
Building a school's brand is a new task in the education management field. The author hopes that this paper can provide certain thought and help to the study of brand in this field.
中小学学校品牌建设是教育管理领域的一个新课题，希望本文能对未来中小学学校品牌建设提供思路和有益的帮助。
In order to turn the passive situation of safety management radically, we must face up to, study, change austere reality from brand-new perspective.
要从根本上扭转安全管理的被动局面，必须从全新的角度去正视、去研究、去改变严峻的现实。
This article in the management view to study about the brand extension strategy which is divided into five parts.
本文从管理学的角度剖析品牌延伸的策略，共分为五部分。
In this study, brand equity as the research object, through theoretical analysis and empirical research, we developed measurement scale and management model based on the consumer's brand equity.
本研究首先对国内外的品牌资产研究成果进行了综述，为本研究的设计和开展提供了知识准备和理论基础；
The article tries to review the phenomenon from the angle of brand management, through the case study of The Oriental Horizon.
文章试从品牌经营角度，以《东方时空》为个案，对这一现象进行透视。
Business-to-Business Brand Management: Theory, Research, and Exeutive Case Study Exercises (Advances in Business Marketing and Purchasing), 15.
企业对企业的品牌管理：理论，研究，案例研究练习。
Business-to-Business Brand Management: Theory, Research, and Exeutive Case Study Exercises (Advances in Business Marketing and Purchasing), 15.
企业对企业的品牌管理：理论，研究，案例研究练习。
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