Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.
在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。
Corporation brand equity protection based on consumer cognition is to study the causes and effects of the protection of brand equity.
基于消费者认知的企业品牌权益保护就是要研究品牌权益的前因后果，明确保护的关键因素。
In addition, this paper also analyzes the effect of demographic variables on customer experience, brand equity and its dimensions based on the data from the formal study.
此外，本文还以正式研究的数据为基础，就人口统计变量对顾客体验、品牌资产及其维度的影响进行了数据分析。
In addition, this study also found that brand promotion can also promote PB's brand equity enhancement by improving the brand association and the perceived quality.
另外，本研究也发现，对自有品牌进行品牌促销也能够促进其品牌资产的提升，这种提升是通过提高品牌联想和感知质量来实现的。
The study results show that brand equity has significant effects on the formation of reference price.
参考价格是消费者价格判断的重要依据，而品牌忠诚对消费者的购买行为也有着显著影响。
The study indicates that the introduction of step-down brand extension has a negative impact on the customer-based brand equity.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
This study explores the common factors of consumer-based brand equity empirically.
本文从消费者态度方面对品牌资产评估进行实证研究。
In this study, brand equity as the research object, through theoretical analysis and empirical research, we developed measurement scale and management model based on the consumer's brand equity.
本研究首先对国内外的品牌资产研究成果进行了综述，为本研究的设计和开展提供了知识准备和理论基础；
Through the study of the status in brand equity of China's real estate industry, the main reasons that caused the real estate industry brands not outstanding are pointed out.
通过对我国房地产行业品牌资产现状分析，指出造成我国房地产行业品牌不突出现象的主要原因。
Furthermore, this study will find out a fast way of the brand promotion basing on the customer-based equity though the key factors attributing to the brand equity.
此外，在众多影响因素中，通过找出对品牌资产起关键作用的因素，可以为品牌迅速提升其基于顾客的品牌资产找到一条捷径。
Finally the thesis introduces case study to analyze Yili's brand equity growth mechanism, so as to confirm the theoretical point of view, and then summarizes the conclusion.
最后引入案例分析，通过对伊利品牌资产价值增长机制的分析来印证理论观点，并对结论进行了总结。
Finally the thesis introduces case study to analyze Yili's brand equity growth mechanism, so as to confirm the theoretical point of view, and then summarizes the conclusion.
最后引入案例分析，通过对伊利品牌资产价值增长机制的分析来印证理论观点，并对结论进行了总结。
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