Unfortunately most businesses go straight to the marketing function prior to identifying their unique Brand DNA.
不幸的是，大多数的公司还没有确定他们独特的DNA就直接开始进行市场营销。
Make sure your brand's DNA speaks to your desired perception and is' messaged 'with clarity which helps your customers understand what ONE word your brand' owns' in the market.
确定你的品牌的DNA表现了你所想要表达的观念，并且传递明确的信息，帮助你的客户理解用一个词所表达的你的品牌在市场中所代表的含义。
Make sure your brand's DNA speaks to your desired perception and is' messaged 'with clarity which helps your customers understand what ONE word your brand' owns' in the market.
确定你的品牌的DNA表现了你所想要表达的观念，并且传递明确的信息，帮助你的客户理解用一个词所表达的你的品牌在市场中所代表的含义。
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