BIELLA, in north-west Italy, is the centre of a cluster of wool manufacturers and the home of Ermenegildo Zegna, a luxury clothing brand.
位于意大利西北部的比耶拉是羊毛加工厂的中心，也是奢侈服装品牌杰尼亚的原产地。
How Zucchetti performs in the future depends less on being in the cluster than designing smart products and defending its brand.
Zucchetti在未来的表现更少依赖于扎堆置业，而转向设计智能产品和维护其品牌。
The marketing superiority embodies the energetic competition of the whole cluster, helps to improve regional marketing based on group, and establishes regional brand.
这种营销优势体现出集群整体强劲的竞争力，有助于推进以集群为基础的区域营销，建立区位品牌。
Most people have noted that It is imperative to construct the industrial cluster brand in order to maintain vigor and prolong the life cycle of the industrial cluster.
很多人已经认识到要保持我国产业集群活力，要想延长产业集群的生命周期，产业集群品牌建设势在必行。
Therefore, it's necessary to implement the enterprise cluster brand strategy and strengthen the construction of enterprise cluster brand.
因此，实施企业集群品牌战略、加强企业集群品牌建设成为一种客观需求。
According to the results, this paper puts forward the strategies, which will enhance economy effect of industrial cluster in Inner Mongolia through the construction of regional brand.
根据分析结果，提出以区域品牌建设提升内蒙古产业集群经济效果的策略。
Therefore, it is a valid mode, registering the cluster brand as the collective trademark or the certification trademark of the geographical indication, to protect the intellectual property of brand.
将集群品牌注册为地理标志集体商标，证明商标是从法律上保护集群品牌知识产权的有效模式。
The establishment of the cluster brand can set up the difference superiority, the specialized superiority and the scale superiority.
建立集群品牌能够树立差别化优势、专业化优势和规模优势。
Through the review of the theory of industrial cluster and brand, I noted that the past theory had not paid an attention in the research of the brand problem of the industrial cluster.
通过对品牌和产业集群研究的理论综述，发现目前理论上，缺乏对产业集群的产地品牌问题的研究。
The introduction of modern management, such as building up cluster collective brand, is an important factor on cluster growth.
引入现代管理手段，如进行集群品牌建设，是推动集群持续成长的重要影响因素。
As a new concept, cluster regional brand is receiving more and more attention from theorists and practitioners.
集群区域品牌作为一种新的理念，越来越受到理论界和实际工作者的重视。
Second, we analyse the risk of cluster brand depravation.
其次，本文分析了集群区域品牌劣化的风险。
Developing regional brand and realizing the change from cost competition to brand competition is a strategic choice of upgrading the competitiveness of industrial cluster.
创建区域品牌、实现由成本竞争向品牌竞争的转变是提升产业集群竞争力的战略选择。 创建区域品牌需要依托产业集群，培育名牌产品；
In theoretical circles, many studies have focused mainly on firm brand and product brand, while it is almost non-existent on cluster brand.
在理论界，众多的研究也主要侧重于企业品牌、产品品牌，而对产业集群品牌的研究几乎是一个空白。
First, This article define cluster brand, cluster brand asset on conception, and analyse the property character of cluster brand.
本文首先对集群区域品牌、集群区域品牌资产进行了概念上的界定，并分析了集群区域品牌的产权性质。
Finally, we use information economics, property economics and industry economics to demonstrate that enterprise brand cultivation can resolve the problem of cluster brand.
最后结合信息经济学、产权经济学、产业经济学，论证了通过打造企业品牌来解决区域品牌问题的有效性。
Third, based on the four dimensions of brand culture, the establishment of a culture to adapt to the brand new model of service marketing - marketing cluster.
基于品牌文化的四个维度，提出建立一个适应品牌文化的全新的服务营销模式—集束营销。
Form of Industrial Cluster, Innovation of New Market, Expansion of Sales Network and Creation of Famous Brand Image.
形成产业集群，勇于开拓市场，扩大销售网络，创知名品牌形象。
In recent years, the brand name through quality training to enhance engineering, Yongjia valve increasingly obvious advantages of industrial clusters, and has played a strong industry cluster effect.
通过近几年的名牌培育质量提升工程，永嘉阀门产业集群优势日益明显，并已发挥出较强的产业集聚效应。
In recent years, the brand name through quality training to enhance engineering, Yongjia valve increasingly obvious advantages of industrial clusters, and has played a strong industry cluster effect.
通过近几年的名牌培育质量提升工程，永嘉阀门产业集群优势日益明显，并已发挥出较强的产业集聚效应。
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