Publishing house; Library; Unmarketable books; book marketing.
出版社；图书馆；滞销书；图书营销。
It proposes the marketing mode of sci-tech books from the perspective of the concepts and theories of marketing and book marketing.
从市场营销和图书营销的概念和理论入手，提出科技类图书的营销方式。
According to the communication theory of the marketing, the article analyzes the significance of building book marketing information system.
本文根据市场营销学的传播观点，分析了建立图书营销信息系统的重大意义。
Writing a book is much more than writing the content. Other tasks include editing, layout, cover design and then choosing a publisher, not to mention marketing the book.
编写一本书不仅仅是写好内容，其它像编辑、排版、封面设计和选择出版商等工作也很累人，更不用说书的营销了。
If this seems to you no better as far as marketing a book by its title is concerned that's because you don't know about the scandal out of India at the time.
如果借助标题来推销此书并没有让您觉得有什么帮助的话，那是因为您并不了解当时那个从印度传来的丑闻。
"We looked at the success of mass-marketed categories and decided to take a page out of their marketing book," says Reese.
“我们见证了大众市场的成功，并且决定书写营销书本的新的一页，”里斯说道。
Having a successful book release in the 21st century no longer depends simply on writing a good book, but also on the marketing and distributing channels.
在21世纪，新书要成功上市，不仅要写得好，市场营销和分销渠道也是很重要的。
Vanessa Lewis at The Book Nook in Hove: "We opened in March 2009. I used to be a teacher, and Julie [Ward] my partner worked in marketing and publishing.
来自Hove的瓦内萨·刘易斯说：“我们从2009年3月开始营业，我以前是一名老师，我的合伙人朱莉以前从事市场与出版业。
Jack Nerad is a marketing analyst for Kelley Blue Book, which keeps close watch on the auto industry.
内拉德是新旧车辆信息供应公司凯利蓝皮书(KelleyBlueBook)的市场分析员，他一直在密切关注着汽车工业。
Today I am delighted to interview Shama who has just published her first book "The Zen of Social Media Marketing".
今天我很高兴能够在Shama出版其第一本书籍，《社交媒体营销悟道》之际，采访到她。
Sony currently makes 12,000 books available online for download, but “our mission is not to replace the print book,” says Ron Hawkins, the Sony Reader's marketing boss.
索尼上传了12,000本书供用户在线下载，但是，索尼阅读器公司的市场主管RonHawkins称“我们的目标并不是取代印刷版书籍”。
It was all to safeguard a marketing campaign which some believe could come close to achieving sales on a par with Rowling's last Harry Potter book, which sold 3.5m copies in its first eight days.
所有这些举措都是为了保障营销活动的成效，有人相信《消失的符号》的销量将会接近罗琳最新一本《哈利·波特》——该书在开售头八天售出了350万册。
Those devices and e-book libraries aren’t gathering dust, either, according to a recent survey from Marketing and Research Resources, Inc. that was sponsored by Sony, an e-reader competitor.
电子阅读器方面的竞争对手之一SONY最近赞助了市场研究资源公司的一项调查，得出的结论是：这些阅读器设备和电子书们在出售后也并未被束之高阁徒蒙尘土。
Traditionally, the only way to deliver such an idea profitably involved binding it into a 300-page book, says Seth Godin, a blogger and author of eight books on marketing.
博主Seth Godin，同时也是发行了8本营销学专著的作家，按照他的说法，传统上，如果想让这些智力传播给自己带来收益的话，就得把它转化成一本300页的书。
The name of his book, "Alkalize or Die", is in itself a marketing scare tactic.
名字为他的新书“碱化或死” ，本身就是一种营销恐吓战术。
Although a marketing campaign to sell a literary novel seems contrived, it's actually in response to the last time the author released a book, five years ago.
虽然为了卖一本文学小说而进行一次营销活动似乎做作，可其实那时对上一次五年前作者退出一本书的响应。
Here's how the book itself is an example of viral marketing.
然而，通过以下论述我将告诉你这本书如何成为病毒式营销的典范？
A. Stacey? Are you finished with that marketing book I lent you?
丝苔茜，我借给你的那本市场学的书看完了吗？
She coupled her experience in the marketing field and her interest in writing to launch a new career as a counselor and author. Her book, "Escape From Corporate America, " is due out in May.
将在营销领域的经验和对写作的兴趣结合起来后，她开始了新的职业——咨询师兼作家。她的《从公司逃出》一书将于今年五月问世。
"We looked at the success of mass-marketed categories and decided to take a page out of their marketing book" says Reese.
“我们见证了大众市场的成功，并且决定书写营销书本的新的一页，”里斯说道。
In the book, he proposed the concept of regional marketing.
在这本书中，他提出的概念，区域营销。
But in the present, our retail book industry is relatively deficient both on practice and in theory of marketing classification.
但在现阶段，我国零售书业营销分类在实践上存在诸多不足，在理论上也相对欠缺。
Lo and behold, if you read every marketing book in print, you tend to get pretty good at it.
忽然之间，当你读遍所有市场营销的书，往往自己就成了专家。
Book production, marketing models and the circulation channels of books, as well as the reader's concept are undergoing profound changes.
图书的生产经营、图书的流通渠道图书的营销模式，以及读者的消费观念正在发生深刻的变化。
Books that are produced in the process of editorial practice are the basis of subsequent marketing and selling as well as the basis of the book publishing industry.
图书编辑活动产生的图书产品是图书营销和销售的基础，也是整个图书出版业的基础。
So, while this is a global topic, and this book contains information from markets around the world, it is particularly relevant to the future of marketing in greater China and Asia.
既使这是个全球议题，本书不但网罗全球案例，更与大中国及亚洲未来的营销趋势息息相关。
So, while this is a global topic, and this book contains information from markets around the world, it is particularly relevant to the future of marketing in greater China and Asia.
既使这是个全球议题，本书不但网罗全球案例，更与大中国及亚洲未来的营销趋势息息相关。
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