By researching into the audience with a history, the audience in communication theory and research, audience segmentation, the students will study the principles of audience formation and continuity.
该课程通过对受众概念的形成，传播学理论中有关受众理论的研究，受众类型的划分，探讨受众的构成要素。
The third chapter analyses the attributes of the elderly audience with the STP marketing theory to determine the orientation and segmentation of the market of aged TV channels.
第三章结合STP营销理论对老年电视市场进行分析与定位，分析老年人口收视特征，确定老年电视的细分市场定位；
The third chapter analyses the attributes of the elderly audience with the STP marketing theory to determine the orientation and segmentation of the market of aged TV channels.
第三章结合STP营销理论对老年电视市场进行分析与定位，分析老年人口收视特征，确定老年电视的细分市场定位；
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