Trust is also an affective factor which works directly on the thickness of the filter, so it should be regarded as the forth important factor in addition to motivation, confidence and anxiety.
信任度也是一种情感因素，并直接影响过滤网的厚度，应被视为除动机、自信、焦虑外的第四种重要因素。
The more affective commitment with brand extension, the higher brand trust for core brand.
品牌延伸愈多感情的承诺，愈信任该母品牌。
The more affective commitment with core brand, the higher brand trust for brand extension.
母品牌愈多感情的承诺，愈信任该品牌延伸。
At first, this paper has reviewed the theory about the service guarantee, service failure, service recovery, customer trust, affective commitment, repurchase intention and "Word-of-Mouth".
本文首先对服务承诺、服务失误和服务补救、补救后满意度、顾客信任、情感承诺、重购意向和口碑传播等相关理论作了回顾。
At first, this paper has reviewed the theory about the service guarantee, service failure, service recovery, customer trust, affective commitment, repurchase intention and "Word-of-Mouth".
本文首先对服务承诺、服务失误和服务补救、补救后满意度、顾客信任、情感承诺、重购意向和口碑传播等相关理论作了回顾。
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