A game must consist of rules that are understandable and are able to clarify the main objective of the game.
一个游戏必须有可以理解的规则，能够阐明游戏的主要目标。
By spotlighting a narrower benefit, we were able to clarify our positioning, resulting in more effective external marketing. Our acquisition costs went down.
由于我们聚焦于更小范围的市场，我们得以明确自己的特色，使对外营销更加高效，我们的用户获取成本有所下降。
But you still might be able to 'talk through the aims of the project' -without admitting that you should have asked the client to clarify their needs before work began.
但你仍旧要“讨论项目目标”——而不是工作开始前让客户在阐明他们的需要。
By freeing our designers from having to create a sign-up flow that accommodated two types of business, we were able to cut out steps, clarify instructions and simplify the process. Conversion went up.
我们的设计人员不再需要设置满足两种不同业务需求的注册流程，我们取消了冗余的注册步骤、理清了网站上的指示并简化了注册程序，转化率也得到了提升。
By freeing our designers from having to create a sign-up flow that accommodated two types of business, we were able to cut out steps, clarify instructions and simplify the process. Conversion went up.
我们的设计人员不再需要设置满足两种不同业务需求的注册流程，我们取消了冗余的注册步骤、理清了网站上的指示并简化了注册程序，转化率也得到了提升。
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