However, with the development of communicative teaching theory, grammar teaching, which should have a place in college English teaching, is losing its position.
然而，随着英语交际教学理论的兴起，语法教学在外语教学中的地位有所削弱。
For a long time, we focused our attention on grammar, reading comprehension, vocabulary and structure and so on but we ignored the importance of the communicative function of language.
长期以来，我们一直强调语法、阅读理解、词汇以及语言结构在英语学习中的重要性而忽视了语言的交际功能。
Advertising language is a special communicative one, which has been studied by many scholars from different aspects, such as rhetoric, discourse analysis, functional grammar and psychology.
广告语言是一种特殊的交际语言，许多专家学者对广告语言从不同角度进行了研究，如修辞角度、语篇分析角度、功能语法角度、心理学角度等等。
Advertising language is a special communicative one, which has been studied by many scholars from different aspects, such as rhetoric, discourse analysis, functional grammar and psychology.
广告语言是一种特殊的交际语言，许多专家学者对广告语言从不同角度进行了研究，如修辞角度、语篇分析角度、功能语法角度、心理学角度等等。
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