The 4I model of wireless marketing shows that interaction is the core of wireless marketing, one to one is its internal feature, personality and punctuation is its obvious external expression.
从无线营销的“4I”模型可以看出，互动是无线营销的核心，“一对一”是无线营销的内在特点，个性化和及时性则是无线营销的外在显著表现。
The 4I model of wireless marketing shows that interaction is the core of wireless marketing, one to one is its internal feature, personality and punctuation is its obvious external expression.
从无线营销的“4I”模型可以看出，互动是无线营销的核心，“一对一”是无线营销的内在特点，个性化和及时性则是无线营销的外在显著表现。
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