麦当劳化已渗透到社会各个领域,出现了社会的麦当劳化。
McDonaldization infiltrates into various fields in our society, causing the social McDonaldization.
在李·泽尔的意见的基础上,麦当劳化可能带来危害社会。
On the basis of Ritzer's opinion, the McDonaldisation may bring harm to the society.
本文主旨是对麦当劳化的非理性化特征的批判,引起人们对社会麦当劳化的思考。
The major idea of this thesis is for criticizing the irrational characteristic of McDonladization and arousing the reflection of social McDonaldization.
而在更高的教育机构和一些策略可以用来对付问题的麦当劳化的理性思考会被提出。
And the rational consideration on McDonaldisation of higher educational institutions and some strategies which can be used to deal with the problems will be proposed.
正在销售的是世界上第一个标准化的摩天大楼,张的目标是让远大集团成为可持续建筑行业的麦当劳。
What it is selling is the world's first standardized skyscraper and with it, Zhang aims to turn Broad into the McDonald's of the sustainable building industry.
这个帖子的灵感来自livemint.com的马里恩.阿拉松,他写了一篇描述可口可乐和麦当劳之类的品牌是如何利用社会化媒体的妙文。
The inspiration for this post comes from Marion Arathoon of livemint.com, who wrote an excellent article outlining how brands such as Coca-Cola and McDonald's are deploying social media.
一位麦当劳的女发言人更是企图把重大区别大事化小,告诉CNN说他们只是在迎合不同的市场。
A spokeswoman for McDonald's seemed to minimize the significance of the discrepancies, telling CNN that they try to cater to every market.
然而,更重要的是,在反对全球化的批评中,麦当劳首当其冲:实际上,它体现了所有全球化的缺点。
Much more than that, however, McDonald's represents to these critics all that is worst in globalisation: indeed, it represents all that is worst, full stop.
在法国以及其他地方,麦当劳是以美国为主导的全球化及文化同一化的象征。
In France and elsewhere, McDonald's is emblematic of U.S.-driven globalization and the homogenization of cultures.
他的任务是将此成就在欧洲其它41个国家的麦当劳--这个反全球化人士的眼中钉中如法炮制。
His task was to replicate this success in all 41 of the European countries where anti-globalisers' favourite enemy operates.
第二,这本选集作为美国食物和饮食习惯的快照,早于沃尔玛、麦当劳等均质化的影响。
Second, this snapshot of America’s food culture and eating habits predates the homogenizing influence of Wal-Mart, McDonald’s and so on.
麦当劳俨然是一位文化经纪人,通过提供产品得到消费者认同,并建立起情感的纽带。
McDonald's seems to be a cultural broker, through the provision of products for the consumer recognition and establish emotional bonds.
麦当劳公布了在中国大陆升级的线上到线下(o2o)战略,旨在将全国更多的商店与数字化硬件和个性化产品联系起来。
McDonald's unveiled an upgraded online-to-offline (O2O) strategy in the Chinese mainland, aiming to link more stores to digital hardware and personalized products across the nation.
一方面,麦当劳推行本土化策略,另一方面,中国消费者对其代表的西方现代性和美国身份最为关注。
On one hand, McDonald's introduced a strategy of localization, on the other hand, Chinese consumers on behalf of their Western modernity and the United States as the most concern.
以上例子确证了麦当劳所宣称的本土化。
Confirmed by the above examples as claimed by the McDonald's localization.
今天的旅行几乎总是要费尽周章地追寻“真实”。然而在全球化的时代,当麦当劳薯饼汉堡和泰姬陵一样很印度,“真实”这个词是不是失去了意义?
In a globalized age - when a McAloo Tikki is just as Indian as the Taj Mahal - has the very word lost its meaning?
随着麦当劳成为许多国际市场的成功拓展,使公司成为全球化的一个象征,是对美国生活方式的传播。
With the successful expansion of McDonald's into many international markets, the company became a symbol of globalization and the spread of the American way of life.
同样重要的是,麦当劳近期进行的过度菜单多样化导致客户等待时间延长。然而,快餐业是速度优先的行业。
Just as crucial, too much menu diversification, which McDonald's has suffered from of late, leads to longer customer wait times in an industry built on speed.
饮料相对于汉堡的局限性:由于提供的饮食日益多样化,麦当劳得以在经济衰退中,成为全美绩效最佳的餐饮企业。
Limitation of beverages over burgers: McDonald's increasingly diverse menu has helped it become the nation's best-performing restaurant company during the economic slump.
文章指出,麦当劳取得成功的关键就在于其善于经营企业文化并实施了一系列成功的本土化战略。
The key for the success of McDonald's is the operation of corporate culture and the implementation of localization strategy.
麦当劳和肯得及就是利用这种国际化策略来盈利的。
McDonald's and KFC use this kind of international business strategy to make their profit.
麦当劳还使用网站来和潜在的雇员进行沟通。 2008年,麦当劳在英国实现招聘网络化。
McDonalds UK also uses its website tocommunicate with potential employees, having shifted all its recruitment onlinein 2008.
麦当劳油腻、抵挡、工业化、极不健康,是流行文化鼓动者的现成攻击对象。
Greasy, downscale, industrialized, aggressively unhealthy, McDonald's was a ripe target for popular-culture agitators.
而对另一些人来说,麦当劳已经成了全球化弊端的一个象征。
To others, it is a symbol of the bad effects of globalization.
而对另一些人来说,麦当劳已经成了全球化弊端的一个象征。
To others, it is a symbol of the bad effects of globalization.
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