在此之前公司业绩开始下降，原因是餐馆不卫生，服务态度冷漠以及人们对垃圾食品的顾虑。他设计了一个复苏计划，由强大的市场营销支撑，并推举贝尔先生为首席运营官。
He devised a recovery plan, backed by massive marketing, and promoted Mr Bell to chief operating officer.
现在斯肯纳先生成为了首席执行官，他是公司海外运营的专家。而麦克罗伯兹，美国市场运营官，加入了董事会成为首席运营官。
Now Mr Skinner (pictured), an expert on the firm\'s overseas operations, becomes chief executive, and Mike Roberts, head of its American operations, joins the board as chief operating officer.
尽管如此，旁观者们仍然期望苹果能有一位新的掌门人，他们猜测有可能是首席运营官蒂姆库克或是市场总监菲尔席勒会在周三的新品发布会上接替乔布斯。
Still, many observers had expected another Apple exec, possibly COO Tim Cook or marketing chief Phil Schiller, to fill in for him Wednesday.
尽管如此，旁观者们仍然期望苹果能有一位新的掌门人，他们猜测有可能是首席运营官蒂姆库克或是市场总监菲尔席勒会在周三的新品发布会上接替乔布斯。
Still, many observers had expected another Apple exec, possibly COO Tim Cook or marketing chief Phil Schiller, to fill in for him Wednesday.
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