在此之前公司业绩开始下降,原因是餐馆不卫生,服务态度冷漠以及人们对垃圾食品的顾虑。他设计了一个复苏计划,由强大的市场营销支撑,并推举贝尔先生为首席运营官。
He devised a recovery plan, backed by massive marketing, and promoted Mr Bell to chief operating officer.
现在,然而,首席执行官们到硅谷旅行的时候往往不带上他们的“市场营销总监”,他们要自己培训。
Now, however, chief executives are taking trips to Silicon Valley, often without their "chief marketing officers", to educate themselves.
今天我们还高兴地宣布,视窗部门的现首席财务官塔米·瑞勒将另担重任,负责视窗部门的市场营销。
We are also pleased to announce today that Tami Reller, currently CFO for the Windows Division, will take on the additional responsibility of marketing for the Windows Division.
但是我的好运气开始于上周,在马萨诸塞州的吉列公司的露天体育场,在那里,有50多名CMO(市场总监)和CEO(首席执行官)聚在一起讨论数字,社会和手机媒体对市场营销的影响。
But that was my good fortune last week at Massachusetts's Gillette Stadium, where 50 or so CMOs and CEOs gathered to discuss the impacts of digital, social, and mobile media on marketing.
在美国,许多知名的首席执行官都起步于市场营销领域。
它是一个少见的俄罗斯成功故事,其崛起要归功于高质量的品牌和聪明的市场营销,它们因2006年爱尔兰籍首席执行官TonyMaher的上任而变得更有生气。
It is a rare Russian success story, thanks to high-quality brands and clever marketing, which was jazzed up by Tony Maher, the company's Irish-born chief executive, after he took over in 2006.
2007年上任的首席执行官南镛(YongNam)聘用了海外人才负责市场营销以及采购,并宣布英语为LG的官方工作语言。
Yong Nam, the chief executive since 2007, has hired non-Koreans to run marketing and procurement, and proclaimed English as LG’s working language.
加迪斯担任市场营销总监时,她所在公司的首席执行官专横傲慢,认为自己始终都是正确的,从来不听从其他人的意见。
When Gaddis was a marketing executive, her chief executive was overbearing, assumed he was always right, and failed to listen to others.
在美国,许多知名的首席执行官都起步于市场营销领域。在英国,则大部分最初是会计师或保险精算师。当然,也有些人是从工程师或律师起步的。
In the US, many well-known CEOs started in marketing. In Britain, most started as accountants or actuaries. Of course, some also started out as engineers or lawyers.
他列出了25家宾馆公司。它们都是大的连锁或精品店,并且列出了重要执行官,包括首席执行官、首席人力资源官,还有市场营销人员。
He made a target list of 25 hotel companies, both major chains and boutiques, and mapped out the key executives, including the CEO, chief human resources officer, and marketing staff.
他列出了25家宾馆公司。它们都是大的连锁或精品店,并且列出了重要执行官,包括首席执行官、首席人力资源官,还有市场营销人员。
He made a target list of 25 hotel companies, both major chains and boutiques, and mapped out the key executives, including the CEO, chief human resources officer, and marketing staff.
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