创业认知特征包括创业效能感和风险知觉，创业认知特征对于创业绩效有直接的影响。
The characteristics of entrepreneurial cognitions included entrepreneurial self-efficacy and risk perception, they affected corporate performance directly.
那些对可能的失败表示出的较低的恐惧及对可能的成功表现出的较低的惊讶的个体倾向于把风险知觉为一个机会。
Those who show less fear of failure and lower surprise for the success tend to view a new venture as an opportunity.
在整个手术过程中，阿利森是清醒有知觉的；因为在全身麻醉下手术对她脆弱的身体而言，风险太大。
Allison was conscious throughout the surgery, as the risk of putting her fragile body under general anaesthetic was too great.
本文对消费者在购买高新技术产品时的知觉风险问题进行了实证研究。
This paper makes an empirical study of the consumers perceived risk when they want to buy high and new technology products.
研究发现，情绪可以影响认知评价，而不同情绪对风险的知觉不同，不同的情绪会导致不同的判断和选择。
According to the researches, we can come to the conclusion that the emotions, which could affect cognize, might lead to the deferent consciousness of risks, judgments and choices.
研究结果显示：消费者关于高新技术产品的知觉风险可分为六个构面，分别为功能风险、价值风险、时间风险、习惯性风险、社会风险和服务风险；
The results shows: the consumers' perceived risk can divide into six facets: the function risk, the value risk, the time risk , the habitual risk, the social risk and the service risk.
研究结果发现，影响线上集购消费者对主购的信任度因素，主要为知觉的主购名声、与主购的互动、线上集购的认知风险及主观规范。
The study result indicates that the perceived initiator's reputation, interaction with initiator, perceived risks in online group-buying, and subjective norm impact the trust in initiator.
换言之，我们的醉酒知觉和醉酒的风险是相关的。
In other words: our perception of intoxication-and its risks-is relative.
换言之，我们的醉酒知觉和醉酒的风险是相关的。
In other words: our perception of intoxication-and its risks-is relative.
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