以多目标决策理论为基础，提出了一种顾客多目标需求的整体偏好结构模型。
Based on the multiobjective decision theory, a model for determining the global preference structure of a multiobjective customers voice is presented.
其基本思想是产品开发过程中所有的活动都由顾客的需求、偏好和期望所驱动。
Its basic thought is that customer's needs, preferences and expectations drive all activities in the entire process of product development.
因此，研究顾客选择有利于企业充分准确地掌握 顾客的偏好信息，从而根据这些信息进行企业的产品线优化决策，以引导市场需求流向本企业。
Studying customer choice may facilitate accurate preference information exploration hence a better product line decision and then an expected effect on the market demand flow.
因此，研究顾客选择有利于企业充分准确地掌握 顾客的偏好信息，从而根据这些信息进行企业的产品线优化决策，以引导市场需求流向本企业。
Studying customer choice may facilitate accurate preference information exploration hence a better product line decision and then an expected effect on the market demand flow.
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