品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
随着“以顾客为中心”的营销理念的深入人心，顾客资产管理悄然兴起。
With the marketing theory "regarding customer as the center" deepened in the hearts of the people, customer equity management develops quickly.
第二、顾客资产管理的前提是要确定顾客的价值，建立顾客资产评估机制；
Secondly, The premise of CEM is identifying the customer's value and building customer equity's evaluation system.
但是现有的顾客资产管理体系不足以提供企业进行顾客资产管理的理论和方法。
But the current customer equity management system cannot able to provide the theories and methods of preceding the customer equity management to business enterprise.
巴克莱也表示，一些顾客将不会同属于投资银行的资产管理公司进行交易，因为监管限制或者对利益冲突的担忧。
Barclays also says that some clients will not deal with asset-management firms that are part of investment Banks, because of regulatory restrictions or concerns about conflicts of interest.
更糟糕的是，基金管理者发现许多中介机构买卖基金因为这些中介想从他们顾客这里赚取利润，从而使得资产一出来就被卖掉了。
To aggravate matters, fund managers can find that intermediaries churn funds as they seek to generate income from their clients, causing assets to disappear as fast as they arrive.
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
此研究不仅丰富了顾客体验和品牌资产理论，而且对轿车企业的经营管理实践具有巨大的指导意义。
Our research can not only enriches the theories of customer experience and brand equity, but also can provide instructive Suggestions for sedan manufactures to practice.
顾客忠诚是品牌资产价值的集中体现，同时也是品牌资产管理的重要内容。
Customer Loyalty is the value of brand equity, and also is the important content of brand equity.
雷曼的顾客发现在管理人查阅银行账目时他们的资产陷在里面。
Lehman's customers found that their assets were trapped while administrators went through the bank's books.
第四部分构建了基于顾客细分企业管理顾客资产的模式；
The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
第四部分构建了基于顾客细分企业管理顾客资产的模式；
The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
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