本文基于对品牌理论和顾客感知价值理论的文献研究，探讨了服务产品的内容与特点。
This paper investigated the contents and characteristics of service product, basing on the literary research of brand theory and customer perceived value.
为了追求相对的竞争优势，人们开始致力于寻找新的理论和研究方法，顾客感知价值理论就是在这样的背景下产生的。
In pursuit of the relative competitive advantage, people began to find new theories and research methods, and then the theory of customer perceived value is produced.
这个递归模型在理论上要先测量顾客期望、顾客对质量的感知和顾客对价值的感知，最后计算出顾客满意度。
This recursive model is used to measure customer expectation , the perception of customer for quality and value before final calculation makes customer satisfactory degree.
本文的主体首先界定了经济型酒店产品和服务的顾客感知价值与感知成本因素的构成，奠定了理论的实践支持。
First of all, the subject definites the factors of customer perceived value and cost related to product and service, establishes the practical foundation.
本文的主体首先界定了经济型酒店产品和服务的顾客感知价值与感知成本因素的构成，奠定了理论的实践支持。
First of all, the subject definites the factors of customer perceived value and cost related to product and service, establishes the practical foundation.
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