最后，针对企业如何促进顾客情感和谐提出相应建议。
This paper also put forward the advices to advance emotion harmonious.
顾客情感逐步成为企业获取持续竞争优势的主导。企业只有以顾客情感为主体，满足顾客情感和谐才能保证顾客忠诚。
Customer emotion has become dominant for a company to gain sustainable competitive advantage, and it only meets customer emotion harmonious to keep customer loyal.
这些产品能为顾客提供快乐感受或者象征价值，也就是说顾客对品牌本身有一种情感依恋，像是宗教信仰的某些感情。
These products provide either hedonistic or symbolic value to the customer, meaning they just feel good or create an emotional attachment to the brand itself, something he likens to religion for many.
简单来说，我们可以把“免费”看成是一个情感热键，这个热键能够迅速地降低顾客的心理屏障。
Putting it simply, Free is an emotional hot button that immediately reduces the mental barriers for the customer.
这种做法虽小但大有深意：与顾客保持情感联系的不是公司而是其中的人。
It's a small practice with big implications: Companies don't engage emotionally with their customers-people do.
雷克·萨斯当下可能更应该在自己最擅长的事情上下工夫——也就是质量、可靠性和客户服务，同时祈祷它与顾客的情感联系能够水到渠成。
Lexus may just have to focus on what it does best — quality, reliability, customer service — and hope that its strong connection with its customers comes along that way.
然而，广告能通过什么样的方式传递给顾客的感觉、想象、信息和情感，激发他们的兴趣？
However, in what way the advertisement can pass the sensory, imaginary, informative, emotional meaning to the customers and arouse their interest?
展示空间中的体验设计是企业、品牌、产品与顾客的生活方式、生活习惯和情感需求紧密联系起来媒介。
The exhibition space is the enterprise experience design, brand, product and customer lifestyles, habits and emotional needs closely linked media.
因此，沃尔玛导购员这一角色早情感上不可能会令人疲惫不堪，因为，几乎很少有，如果有的话，导购员和顾客之间的互动活动是充满感情的。
Thus the role of Wal-Mart greeters is unlikely to be emotionally exhausting, because few, if any, interactions between the greeter and customers are emotionally charged.
研究发现，价格促销导致顾客价格敏感，淡化了顾客对厂商的信任、情感等内在动机，并对顾客的忠诚形成有负面影响；
The research result shows that price promotion strategy is able to increase customer's price sensitivity and effect on customer's loyalty.
摄影艺术常常用来促进酒店的收益，用图片与情感把顾客引向前台去预订房间。
Photography has always been used to promote the Hotel business with images and feelings to bring the clients closer to the reception and book their stay.
而现有的关于顾客忠诚问题的研究大多是针对个人消费者的心理和情感研究。
And the existing research on customer loyalty are mostly related to the study of psychological and emotional of individual consumers.
但即使给出指引，例如通过品牌价值或品牌个性等名词的伪装下，这个描述也仅是对于该组织的描述-而非顾客或用户的情感化回馈。
Where that direction is given, such as through the guise of brand values or personality, the description is of the organization - not the emotional response of the customer or user.
因此，激起和满足目标顾客的情感需求，创造品牌独特的情感性价值正变得越来越重要。
Therefore, it is more and more important to motivate and satisfy target customer emotional needs so as to create brand special emotional value.
在与顾客进行HIV/AIDS咨询中会出现如下情感反应情景：1.HIV检验前的焦虑；
To relate to HIV/AIDS counselling with the client consists of the following emotional response: 1) Pre Test Ansiety;
满足顾客在文化上的高端情感诉求。
It has worked for satisfying customers' high-level emotional needs for culture.
听，不仅是听到了而已，而是懂得顾客的情感，理解他们难以觉察的声调变化和意思。
Listening isn't just hearing. It's understanding feelings and emotions. It's picking up subtle voice inflections and meanings. If the customer says.
后满意水平有不同层次，有多种上升路径和模式，顾客价值也是实现功能价值基础上与情感价值的叠加。
There are different levels, paths and models in post-satisfaction, customer value combine his function value with filing value in the base on achievement of customer value.
疾慢如仇，追求卓越，情感顾客；用一流的速度、一流的技能、朴实的情怀去实现顾客的梦想。
Treat the low efficiency as foe, seek remarkable outstanding, emotionalize customers through the first-class rate, the first-class skills and the simple emotions to realize customer's dream.
这个系统改变了以往“强迫宣告”式品牌传达，而是赋予品牌新鲜、亲切的情感力量，实现品牌对顾客的心理感召。
This system marks a break from the traditional "forcible publicity" approach to brand communications. It gives a distinct and intimate impression that psychologically appeals to customers.
本文首先对服务承诺、服务失误和服务补救、补救后满意度、顾客信任、情感承诺、重购意向和口碑传播等相关理论作了回顾。
At first, this paper has reviewed the theory about the service guarantee, service failure, service recovery, customer trust, affective commitment, repurchase intention and "Word-of-Mouth".
这种针对西班牙裔购买者的产品具有情感吸引力。而且，在消费者束紧腰带之际，这种相对较小且便宜的包装会让顾客买得起。
The products, targeted at Hispanic buyers, have an emotional appeal while the relatively small and inexpensive packets make them affordable as customers tighten their belts.
结果发现，其中的差异在于这些伟大的业务人员会借助充满情感和戏剧张力的故事，与顾客建立情感的连结。
It turns out the difference is great salespeople create emotional connections with buyers by telling them stories filled with emotion and human drama.
基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。
Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.
体验价值是一种新的顾客价值，包括功能性价值和情感性价值，另外还有盈溢效应。
It is a new customer value, including functional and emotional values in a sense, as well as surplus overflow effect.
体验价值是一种新的顾客价值，包括功能性价值和情感性价值，另外还有盈溢效应。
It is a new customer value, including functional and emotional values in a sense, as well as surplus overflow effect.
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