定位的意义不在于如何改变产品，而是如何改变名称、价格、包装或其他元素，在潜在顾客心中占据有价值的地位。
Positioning is not what you do to a product, but how you can change the name, the price, the packaging or other elements to secure a worthwhile position in the prospect's mind.
本文结合“顾客角色”定位理论，对顾客资产价值进行了较为全面和深入的剖析，指出顾客资产价值的基石在于顾客关系。
This paper analyses customer assets value comprehensively and deeply according to "customer role" theory. It presents that the cornerstone of customer value lies in customer relationships.
他们强烈的顾客定位主张已经为价值模式创造了良性循环。
Their strong consumer proposition has created a virtuous cycle for value formats.
现代营销理论认为，一个企业的产品在顾客中的定位有三个层次：一是核心价值。
Modern marketing theory is that an enterprise's products are targeting customers in three levels: first, core values.
现代营销理论认为，一个企业的产品在顾客中的定位有三个层次：一是核心价值。
Modern marketing theory is that an enterprise's products are targeting customers in three levels: first, core values.
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