广告的衡量标准是曝光率，比如页面浏览量。而社交媒体的衡量标准是直接互动的次数，比如朋友、浏览或用户的数量。

Advertising is measured in booked exposures, i.e. page views, while social media is measured in direct interactions, i.e. number of friends, number of views or number of users.

youdao

广告的衡量标准是曝光率，比如页面浏览量。而社交媒体的衡量标准是直接互动的次数，比如朋友、浏览或用户的数量。

Advertising is measured in booked exposures, i.e. page views, while social media is measured in direct interactions, i.e. number of friends, number of views or number of users.

youdao