2008年,青啤占有的市场份额略超13%。
青岛凭借其管理、品牌、资金、人才和市场优势,采取兼并收购的方式,成功实现了规模扩张战略。燕京以雄厚的资金优势走强强联合的扩张模式, 增强与青啤的抗衡实力。
Qindao relying on its advantages of management, brand, capitals, talents and marketing, has implemented the pattern of annexation and acquisition and the pattern works successfully.
青岛凭借其管理、品牌、资金、人才和市场优势,采取兼并收购的方式,成功实现了规模扩张战略。燕京以雄厚的资金优势走强强联合的扩张模式, 增强与青啤的抗衡实力。
Qindao relying on its advantages of management, brand, capitals, talents and marketing, has implemented the pattern of annexation and acquisition and the pattern works successfully.
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