近些年来，零售商自有品牌成为供应链管理的热点之一。
Recently, the research on retailer's private brand has become one of the hottest topics.
零售商自有品牌是零售企业增强竞争优势的重要途径，是零售企业新的利润源泉。
For retail enterprises, retailers' private brand is an important way to strength the competitive advantage and a new source to make profits.
零售商自有品牌将会被越来越广泛的运用和开发，中国制造商品牌也面临着新的挑战。
Retailers'private brand would be more and more extensively applied and developed. Our manufacture brands are facing new challenge.
在市场里面走得更远，譬如英国，零售商的自有品牌占杂货店销售额的40%。
In the markets where this has gone furthest, such as Britain, retailers' own brands account for 40% of grocery sales.
因为售卖自有品牌产品可以获取更高的毛利，零售商一直以来都在增加自有品牌产品的货架空间，同时减少驰名品牌露脸的机会。
Retailers have also been giving more shelf space to their own products, on which they earn better margins, further squeezing the big brands by making them less visible.
零售商们已经依靠自有品牌或者自有商标增强了实力。
Retailers have increased their power by developing their own brands, or private labels.
然而随着商业资本的发展壮大，零售商也开始创立自有品牌以期获得更大的竞争优势和更高的利润。
But with the development of commercial capital, retailers began to create store brand to obtain bigger competition advantage and higher profit.
在积极地推动零售商业务增长的同时，自有品牌正在成为零售商手中的锐利武器。
Actively promote the growth of retail business, while retailers own brand is becoming a sharp weapon.
在积极地推动零售商业务增长的同时，自有品牌正在成为零售商手中的锐利武器。
Actively promote retailers business growth, the own brand is becoming a sharp weapon in the hands of retailers.
此外本文还将模型进行了扩展，分别讨论了零售商引入自有品牌和制造商采取直销渠道，对供应链所产生的影响。
Also, by a little model expansion, this paper discussed the influence on the supply chain when the retailer introduces the private brand and the manufacturer explores the direct channel.
由此可见，零售商应严格依照“基于顾客的品牌资产”的四个步骤和六个阶段来创建其强势自有品牌。
So retailers must strictly follow the "Customer-based brand equity" model's four steps and six stages to create the strength of their PB.
由此可见，零售商应严格依照“基于顾客的品牌资产”的四个步骤和六个阶段来创建其强势自有品牌。
So retailers must strictly follow the "Customer-based brand equity" model's four steps and six stages to create the strength of their PB.
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