随着产业集群的遍地开花，集群品牌的建设日益受到企业界与理论界的重视。
Along with industrial colony's blooming, the colony branding has become more and more popular both in business and theory circle.
在理论界，众多的研究也主要侧重于企业品牌、产品品牌，而对产业集群品牌的研究几乎是一个空白。
In theoretical circles, many studies have focused mainly on firm brand and product brand, while it is almost non-existent on cluster brand.
本文在查阅相关理论之后，论述了产业集群与区域品牌的定义、特征及分类。
In this paper, after the access to relevant theory, discusses the industrial clusters and regional brands in the definition, characteristics and classification.
就目前而言，无论是国际还是国内，大凡经济发达地区，区域品牌的集群发展趋势日趋突出。
Nowadays, the trend for clustered development of territorial brand has become more outstanding in most developed regions, neither international nor domestic.
这种营销优势体现出集群整体强劲的竞争力，有助于推进以集群为基础的区域营销，建立区位品牌。
The marketing superiority embodies the energetic competition of the whole cluster, helps to improve regional marketing based on group, and establishes regional brand.
很多人已经认识到要保持我国产业集群活力，要想延长产业集群的生命周期，产业集群品牌建设势在必行。
Most people have noted that It is imperative to construct the industrial cluster brand in order to maintain vigor and prolong the life cycle of the industrial cluster.
同样，如何推进品牌建设也成为我国产业集群所面临的一项具有战略意义的课题。
Similarly, how to advance the brand construction also becomes a strategic sense subject which Chinese industry clusters face.
集群区域品牌作为一种新的理念，越来越受到理论界和实际工作者的重视。
As a new concept, cluster regional brand is receiving more and more attention from theorists and practitioners.
将集群品牌注册为地理标志集体商标，证明商标是从法律上保护集群品牌知识产权的有效模式。
Therefore, it is a valid mode, registering the cluster brand as the collective trademark or the certification trademark of the geographical indication, to protect the intellectual property of brand.
较详细地介绍了中国牛仔布行业的产业集群、从业企业、牛仔品牌等方面的现状。
The reality of industrial clusters, enterprises, brands of denim in China have been described in details.
最终在全文研究基础上，站在营销角度，对成都家具产业集群提升区域品牌进行了深入的分析。
Finally based on the whole research, dissertation stands the marketing point of view; the paper takes an in-depth analysis to furniture industry cluster of Chengdu promoting regional brands.
根据分析结果，提出以区域品牌建设提升内蒙古产业集群经济效果的策略。
According to the results, this paper puts forward the strategies, which will enhance economy effect of industrial cluster in Inner Mongolia through the construction of regional brand.
其次，本文分析了集群区域品牌劣化的风险。
创建区域品牌、实现由成本竞争向品牌竞争的转变是提升产业集群竞争力的战略选择。 创建区域品牌需要依托产业集群，培育名牌产品；
Developing regional brand and realizing the change from cost competition to brand competition is a strategic choice of upgrading the competitiveness of industrial cluster.
引入现代管理手段，如进行集群品牌建设，是推动集群持续成长的重要影响因素。
The introduction of modern management, such as building up cluster collective brand, is an important factor on cluster growth.
通过对品牌和产业集群研究的理论综述，发现目前理论上，缺乏对产业集群的产地品牌问题的研究。
Through the review of the theory of industrial cluster and brand, I noted that the past theory had not paid an attention in the research of the brand problem of the industrial cluster.
我们可以预测，现有的品牌将是相似的，围绕着两个中等规模的甜味和奶油集群。
We would predict that existing brands would be similar and clusters around the middle of the scale in both sweetness and creaminess.
本文首先对集群区域品牌、集群区域品牌资产进行了概念上的界定，并分析了集群区域品牌的产权性质。
First, This article define cluster brand, cluster brand asset on conception, and analyse the property character of cluster brand.
本文从区域品牌的视角探讨了产业集群对区域经济增长的作用机理。
This paper explores the function mechanism of industrial clusters on regional economic growth from the perspective of regional brand.
本文从区域品牌的视角探讨了产业集群对区域经济增长的作用机理。
This paper explores the function mechanism of industrial clusters on regional economic growth from the perspective of regional brand.
应用推荐