能否造就长寿企业是管理学的一项世纪难题，引起无数经济学家和企业家的广泛重视。
It is a century challenging topic of managerial science whether an enterprise can exist for a long time, and this problem attracts the wide attention of economists and entrepreneurs.
创新力与控制力的统一是任何优秀企业成功和长寿的共同“基因”；
The unification of innovating power and controlling power is the same "gene" of any excellent enterprise for the success and longevity.
我们希望看到的是：健康的中国品牌，长寿的企业。
And we want to see is: the health of Chinese brands, and longevity of Chinese enterprises.
同时还探索性地提出了企业长寿的三条基因实现路径，即完好基因的遗传路径、一般基因的优化路径和缺陷基因的改良路径。
The author also points out the genetic way to realize long life of enterprises, i. e. inheriting sound genes, optimizing general genes and improving defect genes.
同时还探索性地提出了企业长寿的三条基因实现路径，即完好基因的遗传路径、一般基因的优化路径和缺陷基因的改良路径。
The author also points out the genetic way to realize long life of enterprises, i. e. inheriting sound genes, optimizing general genes and improving defect genes.
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