将客户生命周期价值作为市场营销的衡量标准倾向于强调客户服务和长期的客户满意度而不是最大化短期销售额。
Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
通过积极销售和制定战术计划增加销售额，使收入最大化。
Increase sales by actively selling and developing tactical plans to maximize revenues.
日本最大化妆品公司资生堂（ShiseidoCo。）的发言人Shotaro Nagai说，自从佳丽宝宣布召回以来，资生堂美白产品的销售额略有增加。
Shotaro Nagai, a spokesman at Shiseido Co. , Japan's biggest cosmetics firm, said Shiseido's sales of skin lighteners have risen slightly since Kanebo announced its recall.
日本最大化妆品公司资生堂（ShiseidoCo。）的发言人Shotaro Nagai说，自从佳丽宝宣布召回以来，资生堂美白产品的销售额略有增加。
Shotaro Nagai, a spokesman at Shiseido Co. , Japan's biggest cosmetics firm, said Shiseido's sales of skin lighteners have risen slightly since Kanebo announced its recall.
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